BA 470: Marketing Research (Conlin)

Linkedin (owned by Microsoft)

Instagram (owned by Meta Platforms)

WhatsApp (owned by Meta Platforms)

Facebook (Public)

Snapchat (Snap Inc- Public)

Pinterest (Public)

Tencent (Public)

X (Twitter) (Private- previously public)

TikTok (owned by Bytedance, a private company)

Yelp (Public)

Youtube (subsidiary of Alphabet (Google))

Bluesky PBLLC (private)

Example:  I need some forecasted usage statistics and demographic data for Facebook (or other leading social media platforms).

• Type facebook forecasts US  into the search box
• Links such as "Forecasts, Facebook , US" will be relevant and you can obtain forecasts and demographics

Example: I want a report that discusses privacy issues.

• Type privacy social media into the search box and click search
• Articles like "The lawsuit that could upend social media’s grip on minors and their data" could be helpful

Example: I want a comprehensive report on social media trends.

• Type social media trends 2025 into the search box

Example: I want an in-depth report that mentions Facebook.

• Type facebook into the box and click search
• At the top of the screen, click "Content Type" and select "Report

Example: I need an industry on social media.

• Type social networking into the search box and select "Social Networking Sites in the US"
• Download the PDF of the report

Example: I need a comprehensive statistical report on Instagram.

• Type instagram into the box and click search
• On the right-hand side use the Filter to select Reports as your content type
• Select the report "Social media: Facebook users in the United States"
  • These reports are helpful because of the in-depth demographic and marketing data.
  • These reports are available for all of the major social media platforms.
• Also select the report "Facebook - Statistics & Facts"

Example: I need a comprehensive report the social media industry.

• Type social media into the box and click search
• On the right-hand side use the Filter to select Reports as your content type
• Select the report Social media - Statistics & Facts

Example: I need information about the revenue for LinkedIn.

• Type linkedin into the search box
• Select the report for "Statistics and Facts about LinkedIn"
• Annual revenue generated by LinkedIn from fiscal year 2017 to 2023

Example: I need data on Cost per Thousand Impressions (CPM) for Facebook.

• Type facebook cpm into the search box
• Select "The Most and Least Valuable Social Media Advertising"

Example: I need engagement rates for different social media platforms.

• Type social media engagement rates into the search box
• Select "Average engagement rate per posts on selected social media platforms in 2020 and 2022"

Example: I need a sales estimate for TikTok.

• Register an account with your Pepperdine email address
• Search for TikTok
• Click the tab for financials

You will have to create an account with Mintel after logging in through the Library database. Click on the person icon and select My Portal to create an account/login.

Example: I'm looking for a report on social media.

• Type social media into the search box
• Select the report titled "Social Media Trends – US – 2024"
• The Consumer Data section will have demographic breakdowns for survey questions

Example: I want a report on marketing to Generation Z. 

• Type generation Z into the search box and select the report titled "Marketing to Gen Z – US – 2024"

Example: I'm looking for articles on Tiktok's business model.

• Type tiktok into the first box 
• Type business models into the second
• Click search

Example: I need recent articles about social media and privacy.

• Type social media into the first box
• Type privacy into the second box and click search
• Go to Publication Date on the left-hand side and limit the date to 2023-2025

Example: I need articles about social media and antitrust

• Type social media into the first box
• Type antitrust into the second box and click search
• Go to Publication Date on the left-hand side and limit the date to 2023-2025

Example: I need articles about censorship and social media.

• Type social media into the first box
• Type censorship into the second box and click search
• Go to Publication Date on the left-hand side and limit the date to 2023-2025

Types of information available from Refinitiv:

• In-depth research reports from companies like Morningstar, UBS, Morgan Stanley, J.P. Morgan, Trefis, RBC, Barclay's, etc. Avoid the reports from BuySellsSignal Research and Minkabu.
  • Morningstar Reports are especially useful for information about the business model and how the company makes money.
• Environmental Social Governance (ESG) indicators
• SWOT Analyses
• Supply Chain (referred to as a "Value Chain"
• Peer Analysis (available for diversity & inclusion, profitability, fundamental ratios, peer comparison (data like P/E ratios, beta)

Example: I'm looking for scholarly articles on emotional intelligence in the workplace.

• Click the link for Choose Databases and click the boxes for Academic Search Complete and APA PsycInfo to search all three databases simultaneously
• Type emotional intelligence into the first box
• Type effectiveness or performance into the second box
• Type goleman into the third box and select TX All Text with the pulldown menu
• Click Search
• On the left-hand side limit your search results to Peer Reviewed articles 

Example: I'm looking for scholarly articles on emotional intelligence and the dimension of self-management.

• Click the link for Choose Databases and click the boxes for Academic Search Complete and APA PsycInfo to search all three databases simultaneously
• Type emotional intelligence into the first box
• Type self-management into the second box
• Type goleman into the third box and select TX All Text with the pulldown menu
• Click Search
• On the left-hand side limit your search results to Peer Reviewed articles