BA 470: Marketing Research (Conlin)

Linkedin (owned by Microsoft)

Instagram (owned by Meta Platforms)

WhatsApp (owned by Meta Platforms)

Facebook (Public)

Snapchat (Snap Inc- Public)

Pinterest (Public)

Tencent (Public)

X (Twitter) (Private- previously public)

TikTok (owned by Bytedance, a private company)

Yelp (Public)

Youtube (subsidiary of Alphabet (Google))

Example:  I need some forecasted usage statistics and demographic data for Facebook (or other leading social media platforms).

• Type facebook forecasts US  into the search box
• Links such as "Forecasts, Facebook , US" will be relevant and you can obtain forecasts and demographics

Example: I want a report that discusses privacy issues.

• Type privacy social media into the search box and click search
• Articles like "The lawsuit that could upend social media’s grip on minors and their data" could be helpful

Example: I want a comprehensive report on social media trends.

• Type social media trends into the search box
• Click the link for Content Type at the top of the screen and select Reports
• Access the report such as "Social Trends to Watch in 2024 AI, Creators, and Search Usher in a New Era as Old Behaviors Reemerge"

Example: I want an in-depth report that mentions Facebook.

• Type facebook into the box and click search
• At the top of the screen, click "Content Type" and select "Report
• Reports like "Social Network Ad Spending and Trends Q4 2023 Robots, AI, and Ad Spending From China Invigorate the Market"

Example: I need an industry on social media.

• Type social networking into the search box and select "Social Networking Sites in the US"
• Download the PDF of the report

Example: I need a comprehensive statistical report on Instagram.

• Type instagram into the box and click search
• On the right-hand side use the Filter to select Reports as your content type
• Select the report "Social media: Facebook users in the United States"
  • These reports are helpful because of the in-depth demographic and marketing data.
  • These reports are available for all of the major social media platforms.
• Also select the report "Facebook - Statistics & Facts"

Example: I need a comprehensive report the social media industry.

• Type social media into the box and click search
• On the right-hand side use the Filter to select Reports as your content type
• Select the report Social media - Statistics & Facts

Example: I need information about the revenue for LinkedIn.

• Type linkedin into the search box
• Select the report for "Statistics and Facts about LinkedIn"
• Annual revenue generated by LinkedIn from fiscal year 2017 to 2023

Example: I need data on Cost per Thousand Impressions (CPM) for Facebook.

• Type facebook cpm into the search box
• Select "The Most and Least Valuable Social Media Advertising"

Example: I need engagement rates for different social media platforms.

• Type social media engagement rates into the search box
• Select "Average engagement rate per posts on selected social media platforms in 2020 and 2022"

Example: I need a sales estimate for TikTok.

• Register an account with your Pepperdine email address
• Search for TikTok
• Click the tab for financials

Example: I'm looking for a report on social media.

• Type social media into the search box
• Select the report titled "Social Media Trends: Spotlight on Content Creators - US - 2023"
• Select sections of the report such as "Brand/Company"
• Click the link for Databook for detailed demographic statistics
• Social Media Influencers - US - 2022 is another report that could be helpful

Example: I want a report on marketing to Generation Z. 

• Type generation Z into the search box and select the report titled "Marketing to Gen Z - US - 2023"

Example: I'm looking for articles on Tiktok's business model.

• Type tiktok into the first box 
• Type business models into the second
• Click search

Example: I need recent articles about social media and privacy.

• Type social media into the first box
• Type privacy into the second box and click search
• Go to Publication Date on the left-hand side and limit the date to 2021-2024

Example: I need articles about social media and antitrust

• Type social media into the first box
• Type antitrust into the second box and click search
• Go to Publication Date on the left-hand side and limit the date to 2021-2024

Example: I need articles about censorship and social media.

• Type social media into the first box
• Type censorship into the second box and click search
• Go to Publication Date on the left-hand side and limit the date to 2021-2024

Types of information available from Refinitiv:

• In-depth research reports from companies like Morningstar, UBS, Morgan Stanley, J.P. Morgan, Trefis, RBC, Barclay's, etc. Avoid the reports from BuySellsSignal Research and Minkabu.
  • Morningstar Reports are especially useful for information about the business model and how the company makes money.
• Environmental Social Governance (ESG) indicators
• SWOT Analyses
• Supply Chain (referred to as a "Value Chain"
• Peer Analysis (available for diversity & inclusion, profitability, fundamental ratios, peer comparison (data like P/E ratios, beta)

Example: I'm looking for scholarly articles on emotional intelligence in the workplace.

• Click the link for Choose Databases and click the boxes for Academic Search Complete and APA PsycInfo to search all three databases simultaneously
• Type emotional intelligence into the first box
• Type effectiveness or performance into the second box
• Type goleman into the third box and select TX All Text with the pulldown menu
• Click Search
• On the left-hand side limit your search results to Peer Reviewed articles 

Example: I'm looking for scholarly articles on emotional intelligence and the dimension of self-management.

• Click the link for Choose Databases and click the boxes for Academic Search Complete and APA PsycInfo to search all three databases simultaneously
• Type emotional intelligence into the first box
• Type self-management into the second box
• Type goleman into the third box and select TX All Text with the pulldown menu
• Click Search
• On the left-hand side limit your search results to Peer Reviewed articles