Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.
Provides data to measure consumer demand, target segmentation, evaluate locations and assess markets.
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
Consumer survey data includes over 700 psychographic measures to understand target consumers' general attitudes, media usage, and shopping habits. Access restricted to five simultaneous users.
Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
Health-related advertisements from 1850 to 1920, illustrating relationship between modern medicine & modern advertising.
Digital subscription includes complete access to recent issues, print and video creative and DataCenter, featuring downloadable, exclusive rankings, profiles and analysis of agencies, marketers, marketing and industry jobs. First time users will need to create an account and verify pepperdine.edu email address.
Information on social issues including articles, topic overviews, statistics, primary documents, links to websites, interactive maps, videos, and streaming audio.
Leading source of up-to-date demographic data about the United States people and economy.
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