BA 470: Marketing Research (Conlin)

SWOT Analysis:

Marketline (2023). Alphabet Inc SWOT analysis, Business Source Complete. https://lib.pepperdine.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,url,uid,cookie&db=bth&AN=163730650&site=ehost-live&scope=site

Magazine Article:

Love, J., Alba, D., & Nylen, L. (2023). The government goes after Google again. Bloomberg Businessweek, 4771, 18 -19. https://lib.pepperdine.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,url,uid,cookie&db=bth&AN=161573904&site=ehost-live&scope=site

Data:

Experian (2023). Civilian Mosaic household distribution: A Power Elite: 90263 (Malibu (zip). DemographicsNow. Retrieved August 7, 2023 from https://www.gale.com/c/business-demographicsnow

DemographicsNow (2023).  Average (mean) family household income: 90263 Malibu (zip) [chart]. DemographicsNow. Retrieved January 12, 2024 from https://www.gale.com/c/business-demographicsnow

IBISWorld:

Fernandez, C. (2020, May). Supermarkets & grocery stores in the US. IBISWorld. https://my-ibisworld-com.lib.pepperdine.edu/us/en/industry/44511/at-a-glance.

Insider Intelligence:

Williamson, D.A. (2020, June). US social media usage: How the Coronavirus is changing consumer behavior. Insider Intelligence. https://insiderintelligence.com

Mergent (n.d.). Albertsons Companies Inc. company financials: income statement 2016-2020. Mergent. Retrieved August 21, 2020 from https://www.mergentonline.com/

Mintel:

Owen, J. (2020, April). Grocery retailing: Incl impact of COVID-19 - US. Mintel. https://reports-mintel-com.lib.pepperdine.edu/display/986958/

Online Newspaper:

Colias, M. & Glickman, B. (2024, January 11).  After big Tesla bet, Hertz selling one-third of EV fleet. Wall Street Journal. https://www.wsj.com/business/autos/after-big-tesla-bet-hertz-selling-one-third-of-ev-fleet-5626a425?mod=hp_lead_pos4

Online Magazine:

Ray, S. (2024, January 11). Google cuts hundreds of jobs In engineering, voice assistant and hardware divisions. Forbes. https://www.forbes.com/sites/siladityaray/2024/01/11/hundreds-of-layoffs-hit-googles-engineering-voice-assistant-and-hardware-divisions/?sh=601b145c470a

SWOT Analysis:

GlobalData (2022, February). Industria de Diseno Textil SA; GlobalData - SWOT analysis. Nexis Uni. https://www.lexisnexis.com/

Magazine Article:

Ghoshal, A. (2023, January) 25. How layoffs at Google could affect enterprise cloud services. Nexis Uni. https://www.lexisnexis.com/

Passport:

Euromonitor. (2020, March). Supermarkets in the US. Passport. https://www.euromonitor.com

PrivCo:

PrivCo. (n.d.). Whimstay, Inc. company profile: Financials, valuation, and growth. Retrieved April 14, 2023, from https://system-privco-com.lib.pepperdine.edu/company/whimstay

Refinitiv;

Sheridan, E.J., Steiger, A., Miller, B.,  Czura, L., Vegliante, A., Lin, C. & McKennon, M. (2021, January 24). US Internet & Interactive Entertainment Assessing the Consumer Usage & Ad Engagement Landscape (13th Ed.). UBS. Refinitiv. https://www.refinitiv.com/

SEC Filing from a website:

Albertson Companies Inc. (2020, February 29). Form 10-K. https://investor.albertsonscompanies.com/.

S&P Net Advantage:

Sundaram, A. & Young, J.Y. (2020, June). U.S. Food & Staples Retailing. S&P Net Advantage. https://www.capitaliq.com/

Standard & Poor's (n.d.). Netflix Inc. fixed income: Securities summary. Retrieved February 9, 2022 from https://www.capitaliq.com/

Standard & Poors (n.d.). Netflix Inc, financials: Income statement: 2017-201. Retrieved February 9, 2022 from https://www.capitaliq.com/

Scholarly article with a Digital Object Identifier (DOI):

Andrade, M.S. & Westover, J.H. (2020). Comparative job satisfaction and its determinants in for-profit and nonprofit employees across the globe. American Journal of Management, 20 (1) 46-63. https://doi:10.33423/ajm.v20i1.2752

Scholarly article Without a DOI:

Haeffele, S., & Storr, V. H. (2019). Hierarchical management structures and housing the poor: An analysis of Habitat for Humanity in Birmingham, Alabama. Journal of Private Enterprise, 34(1), 15-37.

Quick Reports:

MRI-Simmons. (2021). 2021 Spring MRI-Simmons USA  [Media: Television/Number of hours watched last 7 days] [Quick Report: Social Media Usage]. https://simmonsinsights.com/

Brand Catalyst:

MRI-Simmons. (2021). 2021 Spring MRI-Simmons USA [Air Filters: Brand/ Total Users Bought in last 12 months] [Brand Catalyst]. https://simmonsinsights.com/

Cross Tab:

MRI-Simmons. (2021). 2021 Spring MRI-Simmons USA [Respondent Age/Beverages: Energy Drinks] [Data set]. https://simmonsinsights.com/

Statista:

Public Religion Research. (2020, September). Religious affiliation in the United States 2017, by age [Graph]. Statista. https://www.statista.com/

Company website example:

Celsius Holdings Inc. (2023, March). Functional disruptive live energy. https://www.celsiusholdingsinc.com/wp-content/uploads/2023/03/CELHPPTMARCH_2023.pdf