BA 470: Marketing Research (Conlin)

Example: I need a report that contains demographics of people who donate money to animal welfare charities and their attitudes toward donations.

• Select the report Attitudes toward Nonprofits - US - 2022
• The Excel databook will provide demographics of people who donate to animal welfare charities

Access the report "Nonprofit organizations in the U.S. - statistics & facts" for information on assets, revenue and amounts donated.

Example: I need articles on manipulative advertising and Nonprofits.

• Type nonprofit or charitable into the first box
• Type manipulat* or guilt into the second box (the asterisk * gives variations of root words)
• Type appeals or advertising or marketing or messag* into the third box
• Click Search
• Click the box near the top for Peer Reviewed
• Limit results to the last 10 years

Example: I need articles on pictures/imagery and nonprofit appeals.

• Type nonprofit or charitable into the first box.
• Type appeals or advertising or marketing or messag* or  guilt or manipulat* or persuasion or disgust into the second box
• Type images or pictures or imagery into the third box and select Title-TI with the pulldown menu
• Click Search
• Click the box near the top for Peer Reviewed
• Limit results to the last 10 years

Example: I need articles on manipulation/guilt in advertising that are not limited to nonprofits.

• Type manipulat* or guilt into the first box and select Title-TI
• Type advertising or marketing or donations into the second box and select SU Subject
• Click Search
• Click the box for Peer Reviewed

Example: I want articles on the reputations of nonprofit organizations.

• Type nonprofit or charitable into the first box
• Type reputation* into the second box and select TI Title with the pulldown menu
• Click the box for Peer Reviewed
• Limit results to the last 10 years

Example: I want articles on manipulative messaging that have theoretical models.

• Type manipulat* or guilt or emotion into the first box and select TI Title
• Type advertising or marketing or donations or nonprofit or charitable into the second box
• Type model or framework or theory into the third box
• Click search
• Limit results to the last 10 years

Example: I want articles on manipulative messaging that use the theory of planned behavior

• Type manipulat* or guilt or emotion into the first box and select TI Title
• Type advertising or marketing or donations or nonprofit or charitable into the second box
• Type theory of planned behavior into the third box and change the field to All Text-TX
• Click search
• Limit results to the last 10 years

Note: Confirm that the article really used the theory for the basis of the article rather than mentioning it in passing

Example: I need dissertations on the impact of images/pictures on advertising effectiveness.

• Type images OR pictures OR imagery into the first box and select Ti Title
• Type advertising OR marketing OR appeals into the second box and select Anywhere except full-text NOFT
• Type guilt OR persuasion OR manipulat* OR disgust or emotional into the third box and select Anywhere except full-text NOFT
• Click Search
• Dissertations such as "The persuasive impact of disgust-provoking images in animal-rights campaigns" will be relevant

Example: I need dissertations about guilt/manipulation and animal shelters.

• Type shelters into the first box and select Anywhere except full-text NOFT
• Type animals or dogs into the second box and select Anywhere except full-text NOFT
• Type emotions OR persuasion OR guilt OR manipulat* into the third box and select Anywhere except full-text NOFT