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Business Industry Guide: Theme Parks (as of Spring 2018): Company Research
Doing research on the theme park industry? Use this guide to get started!
Type Six Flags into the search box and select Six Flags Entertainment Group
On the left-hand column, scroll down to Fixed Income and select Securities Summary
Use the yield for Current YTW
Please note: not all companies issue bonds
If you don't locate a company's bond rate in S&P Net Advantage, check the 10-K reports for "Senior Notes."
Alternative method for obtaining bond yields:
Step One: I need bond rating information for Southwest Airlines.
Type in either Southwest Airlines or the ticker symbol (LUV) into the box
Select Southwest Airlines
Click the link for Long-Term Debt
Please note: Many companies do not issue bonds.
Click the link for a recent bond- one that hasn't matured yet
Look for the bond rating from Moody's
This search indicates that Southwest has a bond rating of Baa2.
Step two: consult the average bond yield table:
After locating the corporate bond rating, the bond yield table from the Mergent Bond Record (See Below for the link to the table). These tables will give the average yields for bonds with a given rating. The source of this table is the following reference book: Mergent Bond Record. N.Y.: Moody’s Investor’s Services Payson (Ref. HG4905 .M78). . The “Corporate Bond Yield Averages” table only provides composite ratings for companies with a minimum rating of Baa.
Type six flagsinto the Company Name or Ticker box at the top
Wait for the words to autocomplete to Six Flags Entertainment Corp (SIX) and select the term
Researching Private Companies
Researching private companies is more challenging than publicly-traded companies since they are not required to report information to the Securities & Exchange Commission (SEC). In most cases you will not be able to obtain financials statements such as income statements, balance sheets and cash flow statements for private companies.
One approach that students have used in the past when researching privately-held companies is to locate a similar public company and use their financials as an example or proxy.
PrivCo.com is a well-known source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies.
You will have to create an individual login screen if you want to view the company profiles.
Reference USA is an online directory of 14 million+ businesses in the United States and Canada. Users can search by company name, ticker symbol, executive name, geographic location, sales range, type of business and number of employees. This database will contain many smaller, private companies.
Example: I need a list of health clubs that might compete with a 24 Hour Fitness club in Santa Monica
Click U.S. Businesses 14 million businesses Type 24 hour fitness into the Company Name box, type Santa Monica for a City and select California for State Click the link for the 24 Hour Fitness that is closest to your location Click the link for Competitors Report
This database will provide financial ratios that are the composite averages of several small and midsized businesses.This will help give you sample financials for companies in a given industry.
Example: I need financial ratios for a clothing store.
Select Clothing Accessories Store with the pull-down menu and click Go. You can also do a keyword search for your company. Look at the sections for companies by FRB Assets or FRB Sales and to find financials that match your company's size