Guides: Business Industry Guide: Theme Parks (as of Spring 2018): Industry Research

Porter's Five Forces

Business Source Complete This link opens in a new window
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including more than 1,100 peer-reviewed titles in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily.

Example: I need a Porter's Five Forces for the banking industry (industry for Capital One).

Type United States into the first box
Type "five forces" into the second box and select TX All Text with the pull-down menu
Type capital one into the third box and select TX All Text with the pull-down menu
Click Search
The report titled "Banks Industry Profile: the United States" will contain a Porter's Five Forces analysis

Example: I need a Porter's Five Forces analysis for the credit card industry.

Type United States into the first box
Type credit cards into the second box
Type "five forces" into the second box and select TX All Text with the pull-down menu
Click Search
The report titled "Credit Cards in the United States." will contain a Porter's Five Forces analysis

Industry Overviews

IBIS World This link opens in a new window

This is a great resource for industry analysis and statistics.

Example: I need a report relevant to Six Flags.

Type six flagsinto the box and click Search
Select reports such as "Amusement Parks in the US"
Sections on competition and barriers to entry are relevant to Porter's Five Forces

Passport (formerly Global Market Information Database) This link opens in a new window

Example: I want information on Lululemon's market share.

Type lululemon into the search box on the upper-right hand corner and click Go
On the left-hand column, click the link for Brand Shares

Example: I want an in-depth industry report relevant to Capital One (acquired ING Direct in 2012).

Type credit cards USA into the search box and click Go
Select the report titled "Credit Cards in the US"

Mintel Reports This link opens in a new window

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I want market research reports relevant to Netflix or Lululemon.

On the opening screen you must agree to use the database only for academic purposes
Type netflix or Lululemon into the search box and click Search
The reports titled "Content Consumption: TV and Movies - US" and "Activewear - US" will be relevant

GfK MRI University Reporter
Provides access to GfK MRI’s Survey of the American Consumer for academic use and allows users to tap into several market segmentation reports. Users will need to create an account using their pepperdine.edu e-mail address. Please contact me for the registration code.

Demographics for consumers that visited Six Flags are available.
S and P Net Advantage (Standard & Poor's NetAdvantage) This link opens in a new window

Web-based access to S&P Industry Surveys.

Example: I want an industry overview that is relevant to Six Flags

Type Six Flags or the ticker symbol (SIX)
At the left-hand column at the top of the screen, under the heading "My Links," click the link for "Industry Surveys"
Click the PDF for the report on "Hotels, Restaurants & Leisure"

eMarketer (now Insider Intelligence) This link opens in a new window

Excellent resource for statistical data on electronic commerce and internet usage.

Example: I need data and reports on online banking.

Type banking into the box at the top and click Search
Several reports will provides statistics on online banking and forecasts

American Customer Satisfaction Index
This index from the University of Michigan Business School provide customer satisfaction data for consumer goods and services.

Metrics for satisfaction with banking are available.
Quantcast
This web site provides free access to web site usage statistics and demographics.
Air Travel Consumer Reports
These reports from the U.S. Department of Transportation evaluate airlines on factors such as flight delays, mishandled baggage and consumer complaints.
Airline Quality Ratings
This a statistical analysis of quality ratings of the major airlines conducted by Dr. Dean Headley, professor at Wichita State University and Dr. Brent Bowen, Dean of the College of Aviation at Embry-Riddle Aeronautical University in Prescott, Ariz

Simmons Insights (Formerly Simmons OneView) This link opens in a new window
Simmons Insights provides survey data from the Simmons National Consumer Study, National Hispanic Consumer Study, and New Media Study. The consumer studies include consumer usage behavior for all major media (more than 450 product categories and over 8,000 brands). The consumer studies include over 700 psychographic measures to understand customer targets across categories such as general attitudes, media, and shopping habits. The New Media Study measures attitudes and use of emerging media technologies. Academic license is restricted to 5 simultaneous users.