Business Industry Guide: Theme Parks (as of Spring 2018): Industry Research

Example: I need a Porter's Five Forces for the banking industry (industry for Capital One).

• Type United States into the first box
• Type "five forces" into the second box and select TX All Text with the pull-down menu
• Type capital one into the third box and select TX All Text with the pull-down menu
• Click Search
• The report titled "Banks Industry Profile: the United States" will contain a Porter's Five Forces analysis

Example: I need a Porter's Five Forces analysis for the credit card industry.

• Type United States into the first box
• Type credit cards into the second box
• Type "five forces" into the second box and select TX All Text with the pull-down menu
• Click Search
• The report titled "Credit Cards in the United States." will contain a Porter's Five Forces analysis

This is a great resource for industry analysis and statistics.

Example: I need a report relevant to Six Flags.

• Type six flagsinto the box and click Search
• Select reports such as "Amusement Parks in the US"
• Sections on competition and barriers to entry are relevant to Porter's Five Forces

Example: I want information on Lululemon's market share.

• Type lululemon into the search box on the upper-right hand corner and click Go
• On the left-hand column, click the link for Brand Shares

Example: I want an in-depth industry report relevant to Capital One (acquired ING Direct in 2012).

• Type credit cards USA into the search box and click Go
• Select the report titled "Credit Cards in the US"



An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I want market research reports relevant to Netflix or Lululemon.

• On the opening screen you must agree to use the database only for academic purposes
• Type netflix or Lululemon into the search box and click Search
• The reports titled "Content Consumption: TV and Movies - US" and "Activewear - US" will be relevant

Web-based access to S&P Industry Surveys.

Example: I want an industry overview that is relevant to Six Flags

• Type Six Flags or the ticker symbol (SIX)
• At the left-hand column at the top of the screen, under the heading "My Links," click the link for "Industry Surveys"
• Click the PDF for the report on "Hotels, Restaurants & Leisure"

Excellent resource for statistical data on electronic commerce and internet usage.

Example: I need data and reports on online banking.

• Type banking into the box at the top and click Search
• Several reports will provides statistics on online banking and forecasts