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Retrieving SWOT Reports from Business Source Premier


Type in the name of your company in the first search bar followed by "SWOT Analysis" in the second and separate them by the boolean operator AND.



Annual Reports

Often, you will find that much of the kind of information you need for a SWOT report may be found in a company's annual report. Most public companies will feature access to their annual reports on their web pages or you can access them at:

In the company's 10-K report (annual report to the SEC), the company itself identifies risks in the external environment.  Risks are discussed in two parts of the 10-K:

  • Item 1 - Business
  • Item 7 - MD&A - Management Discussion and Analysis of Financial Condition