Guides: Advertising: Using Databases to get SWOT reports

Retrieving SWOT Reports from Business Source Premier

Business Source Complete This link opens in a new window
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including more than 1,100 peer-reviewed titles in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily.

Type in the name of your company in the first search bar followed by "SWOT Analysis" in the second and separate them by the boolean operator AND.

Annual Reports

Mergent Online This link opens in a new window
Use the Company Financials Tab and the Competitors tab to build your own SWOT Analysis

Often, you will find that much of the kind of information you need for a SWOT report may be found in a company's annual report. Most public companies will feature access to their annual reports on their web pages or you can access them at:

SEC's EDGAR
The official home of EDGAR at the SEC. Companies began filing electronically with the SEC in 1994.

In the company's 10-K report (annual report to the SEC), the company itself identifies risks in the external environment. Risks are discussed in two parts of the 10-K:

Item 1 - Business
Item 7 - MD&A - Management Discussion and Analysis of Financial Condition