Advertising

Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.

Provides data to measure consumer demand, target segmentation, evaluate locations and assess markets.

Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.

Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.

Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.

Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.

For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.

Consumer survey data includes over 700 psychographic measures to understand target consumers' general attitudes, media usage, and shopping habits. Access restricted to five simultaneous users.

U.S. & Canadian advertisements printed in newspapers and magazines between 1911 and 1955. Concentrates on Radio, Television, Transportation, Beauty and Hygiene, and World War II.

Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .

Health-related advertisements from 1850 to 1920, illustrating relationship between modern medicine & modern advertising.

Digital subscription includes complete access to recent issues, print and video creative and DataCenter, featuring downloadable, exclusive rankings, profiles and analysis of agencies, marketers, marketing and industry jobs.  First time users will need to create an account and verify pepperdine.edu email address.

The finding aid for the Ivan Goff collection of television scripts is now available on the Online Archive of California (OAC).

Visually display demographic data in the U.S. from 1790-present at a variety of geographic levels. For full functionality, create an account in order to create reports, maps and animations that can be downloaded. Trial ends July 31, 2024. Provide trial feedback.

Leading source of up-to-date demographic data about the United States people and economy.