Skip to Main Content

Advertising

Advertising resources available to Pepperdine University students.

Ad Age (advertising trade magazine and lists of top advertising agencies/advertisers)

American Customer Satisfaction Index (customer satisfaction surveys)

Business Source Complete

IBISWorld (industry reports)

Mintel (market reports with demographics)

Nexis Uni (articles and SWOT analyses)

Passport (industry reports with market share)

PrivCo (private company data)

Simmons Insights (demographics)

SimplyAnalytics (maps and demographics be region)

Statista (statistics, demographics and brand kpis)

YouGov (polls and branding ranks)

PsycTests (survey instruments)