Guides: Advertising: Course Texts & Journals

ADV 275 Textbook

Advertising & Promotion: An Integrated Marketing Communications Perspective by George Belch & Michael Belch
Call Number: * available as E-Book in E-Reserves
ISBN: 9781260796452
Publication Date: 2021
12th Edition

Databases & Electronic Resources

Census Bureau Data
U.S. population data for cities by age, income, and ethnicity.

Mintel Reports This link opens in a new window
Market research data for market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Statista This link opens in a new window
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
IBIS World This link opens in a new window
Research reports with key statistics, industry conditions, market characteristics, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
PrivCo This link opens in a new window
Source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies.
Simmons Brand Catalyst (replacing GfK MRI University Reporter) This link opens in a new window
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
eMarketer (now Insider Intelligence) This link opens in a new window
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.
SRDS Media Solutions This link opens in a new window
The Nielsen Segmentation & Marketing Solutions is useful for identifying the geographic locations of likely consumers.

The "Consumer Concentration" section (located in the "Create Content" are) will be especially useful to 575 advertising students.
GfK MRI University Reporter
Note: This resource has been replaced by Simmons Brand Catalyst.
Business Source Complete This link opens in a new window
Provides full text for peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Nexis Uni This link opens in a new window
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.
This database is only available to current Pepperdine students, faculty, and staff.
Los Angeles Times This link opens in a new window
Indexing and full-text access to the Los Angeles Times. Covers 1985 to current date.
Reference USA (new name: Data Axle Reference Solutions) This link opens in a new window
Online directory of over 24 million businesses in the United States and Canada.
Dissertations & Theses Global (ProQuest) This link opens in a new window
Doctoral dissertations and master's theses, from 1743 to the present. Full text for most dissertations since 1997.

Comscore
This resource measures audience metrics.

Passport (formerly Global Market Information Database) This link opens in a new window
Business intelligence on countries, consumers and industries from Euromonitor International. Historic data from 1997 plus up-to-date forecast models. This database is only available to current Pepperdine students, faculty, and staff.

Advertising Periodicals

Advertising Age (Ad Age)
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.
Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
PR Week
Within Nexis Uni Database
PRWeek epitomizes the modern business publishing brand, spanning online, print, events and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR professionals in the US.
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

eBooks with Demographic Information

Who We Are by New Strategist Press Editors (Editor)
Publication Date: 2016
Who We Are: Hispanics brings you the facts you need about the nation's largest minority'the 2014 census counted 50 million Hispanics in the United States, or one in six Americans. Its 11 chapters examine their attitudes (a new chapter), education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth.
Demographics of the U. S. by New Strategist Press Editors (Editor)
Publication Date: 2018
Demographics of the U.S.: Trends and Projections provides a necessary perspective, highlighting the most important trends of the 21st century¿trends everyone should be tracking. Demographics of the U.S. explains the increasingly complex, often confusing, and rapidly changing nation we live in today. It makes sense of our recent past and shines a light on our future. The reference is divided into 11 chapters, organized alphabetically: Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
Best Customers by New Strategist Press Editors (Editor)
Publication Date: 2018
Based on data collected from the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, this report analyzes the demographics of household spending on hundreds of products and services. Identifies which households spend the most on those products and services, and which control the largest share of spending. Also included is a product-by-product analysis of spending trends before and after the Great Recession, and a prediction of future trends.

Advertising

Marc Vinyard

ADV 275 Textbook

Databases & Electronic Resources

Advertising Periodicals

eBooks with Demographic Information

Advertising & Marketing News