Standard Directory of Advertising Agencies (Red Books) is available through NexisUni. This directory is a comprehensive source of information on advertising agencies in the United States. Documents include general information about the agency as well as detailed advertising information such as area(s) of specialization, billing figures, billings by advertising media, key personnel, associations, and accounts serviced by the agency. To be included in the directory, the agency must meet at least one of the following criteria: It must be the agency of record for at least one national or multi-state account that spends $200,000 or more on media per year; the agency of record for at least one of the companies listed in the Standard Directory of Advertisers; A recognized advertising agency outside of the United States that has one or more accounts in the United States; and a member of a professional agency association
Standard Directory of Advertisers (Red Books) is available through NexisUni. This directory provides a comprehensive overview of more than 25,000 companies in the United States that spend at least $ 200,000 on national and regional advertising campaigns. Documents include general information about the company as well as advertising data such as advertising expenditures, advertising media, advertising expenditures by media, and information on the advertising agency(ies) the company employs.