Guides: Advertising: Pricing Advertising

Media Ad Rates

SRDS Media Calculators
Includes formulas and calculators for:
• Cost Per Thousand (CPM)
• Finding CPM from CPP
• Cost Per Rating Point (CPP)
• Finding CPP from CPM
• Ratings, Shares, HUTs and PUTs
• GRPs, TRPs, Reach and Frequency
• Brand Development Index (BDI) and Category Development Index (CDI)
• Foreign Exchange Rate Calculator

Statista

Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .

Example of using Statista for CPMs :

Looking for CPM data for Facebook: Type "cpm facebook" into the box and click search

TV Ratings Tools:

Station Ratings This resource provides Arbitron estimates for *most* radio stations. Use the "Cume" estimate to obtain an Arbitron rating. For example, KIIS FM has a Cume of 3,663,000. This can be converted to an Arbitron rating of 3.6. Free registration is required.

Showbuzz Daily: Great resource for Nielsen ratings data for both network and cable television shows.

How to locate Nielsen ratings from Showbuzz Daily:

Let's say that you are pricing advertising for Modern Family (ABC) and the latest date is 1/8/2020 and the Person 2+(000s) column indicates 6,399.

What does the mean? 6,399,000 viewers watched the show. You can convert 6,399 to a Nielsen rating of 6.399

Also, on 1/8/2020, RIverdale had a number of 414 in the Person 2+(000s) column. This means that 414,000 person watched Riverdale. 414,000 viewers is the equivalent of a .414 Nielsen rating data.