Media Market Guide: TV, Cable, Radio, Magazine, Newspaper. This reference book provides SQAD rates for television markets. These rates are multiplied by Nielsen rating points to calculate television advertising prices for 30 second spots.
Payson Library RESERVES - HF 5826.5 .M43 (Go to the checkout desk to get this book.)
Los Angeles Times provides Nielsen Ratings
Station Ratings This resource provides Arbitron estimates for *most* radio stations. Use the "Cume" estimate to obtain an Arbitron rating. For example, KIIS FM has a Cume of 3,663,000. This can be converted to an Arbitron rating of 3.6. Free registration is required.
Showbuzz Daily: Great resource for Nielsen ratings data for both network and cable television shows.
How to locate Nielsen ratings from Showbuzz Daily:
Let's say that you are pricing advertising for Modern Family (ABC) and the latest date is 1/8/2020 and the Person 2+(000s) column indicates 6,399.
What does the mean? 6,399,000 viewers watched the show. You can convert 6,399 to a Nielsen rating of 6.399
Also, on 1/8/2020, RIverdale had a number of 414 in the Person 2+(000s) column. This means that 414,000 person watched Riverdale. 414,000 viewers is the equivalent of a .414 Nielsen rating data.
Example: I need to locate the estimated price for a 30 second advertisement for Riverdale and Modern Family in the Los Angeles market.