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Advertising
This guide will introduce advertising resources available to Pepperdine University students.
Course Texts & Journals
Finding Industry, Consumer & Demographic Information
IBIS World
Nexis Uni
Simmons Insight
Statista
Pricing Advertising
Citing Business Sources
SWOT Reports
Using Databases to get SWOT reports
Test Your Skills
Poll on Television Advertising
Poll on Television Advertising
What is the cost of a 30 sec. TV ad for the show "NCIS: Hawai'i" (CBS) in the L.A market? Go to SHOWBUZZDAILY’s Monday 10.18.2021 Top 150 Cable Originals & Network Finals and consult the SQAD for L.A, in SRDS (2Q21 ) .
$27,825
$20,271
$31,263
$8,397
$27,825: 0 votes (0%)
$20,271: 1 votes (50%)
$31,263: 1 votes (50%)
$8,397: 0 votes (0%)
Total Votes: 2
Show poll
Access the Mintel report "Clean Beauty: Incl Impact of COVID-19 - US - December 2020." Go to "Consumer" and click "Clean Purchase Motivations and Barriers." What % of consumers agreed with comment "They're more effective than traditional products?"
42%
23%
38.2%
18%
None of the above
42%: 0 votes (0%)
23%: 1 votes (100%)
38.2%: 0 votes (0%)
18%: 0 votes (0%)
None of the above: 0 votes (0%)
Total Votes: 1
Show poll
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Using Databases to get SWOT reports
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