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SEC Capstone Resources: Demographics and Target Markets

Top Resources for Understanding the Consumer

Consumer Lifestyles information can be found from the Search Analysis section of the Passport opening page using the following steps:

  1. Select Economies and Consumers
  2. Within the drop-down Choose a Topic, select Lifestyles 
  3. Pick a Country from the Geography drop-down box
  4. Click Go


Additional Consumer Demographic Data Resources

Using Claritas 360 from SRDS for Consumer Demographic Data (Geographic & Other Breakouts)

Additional Resources for Consumer Demographic Data