Guides: SEC Capstone Resources: Industry and Market Research

Conducting Market Research

Mintel Reports This link opens in a new window
Provides market research report insights for market share, consumer profiles, forecasting, driving forces, and distribution methods on very specific consumer markets in the US. Common data sources include: Simmons Consumer Research Information Resources, Inc., (IRI) Nielsen/NPD, Trade Associations and Mintel's unique consumer research. This database is only available to current Pepperdine students, faculty, and staff.
Passport (formerly Global Market Information Database) This link opens in a new window
From Euromonitor International, Passport GMID provides business intelligence on countries, consumers and industries and offers detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data from 1997 and forecasts through 2020. This database is only available to current Pepperdine students, faculty, and staff.
eMarketer (now Insider Intelligence) This link opens in a new window
Includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 4,000 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.

Searching for Articles

It's best to start your industry research with industry profiles and market research reports, but articles will provide additional information that will be helpful. In addition, articles are especially crucial if there aren't any industry profiles or market research reports for your industry. Go to the Tab Rounding Out Your Research for recommended resources to use.

Finding Ratios

Company ratios and industry ratios are available through our library databases. Step-by-step instructions for accessing these ratios are available in the links below.

Obtaining Market Share Data & Calculating Market Share When Data is Unavailable

Market share is often difficult to locate and it is usually easier to find market share data for consumer products (e.g., soft drinks). You might be able to locate market share in the following resources, but market share won't be available for many companies/products.

Mintel Reports This link opens in a new window
Provides market research report insights for market share, consumer profiles, forecasting, driving forces, and distribution methods on very specific consumer markets in the US. Common data sources include: Simmons Consumer Research Information Resources, Inc., (IRI) Nielsen/NPD, Trade Associations and Mintel's unique consumer research. This database is only available to current Pepperdine students, faculty, and staff.
Passport (formerly Global Market Information Database) This link opens in a new window
From Euromonitor International, Passport GMID provides business intelligence on countries, consumers and industries and offers detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data from 1997 and forecasts through 2020. This database is only available to current Pepperdine students, faculty, and staff.
S and P Net Advantage (Standard & Poor's NetAdvantage) This link opens in a new window
Provides access to research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives, and The Outlook, among others. Includes financials as Excel Analytics for both U.S. and global companies.
Business Source Complete This link opens in a new window
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including more than 1,100 peer-reviewed titles in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily.
Nexis Uni (formerly LexisNexis Academic) This link opens in a new window
Provides full-text coverage of approximately 15,000 national and regional newspapers, broadcast transcripts, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations and SEC filings. Access to company profiles, market research and trade journals plus Shepard's Citations® service for all federal and states court cases back to 1789. This database is only available to current Pepperdine students, faculty, and staff. For an overview of how to use Nexis Uni, visit this page.

If the above sources do not contain market share, you will have to do your own calculations. Calculating market share is a three-step process.

First obtain the global sales for either the entire industry or the segment that you are focusing on (see Industry Profiles section above).
Next, locate the either your company’s total sales or their sales of a specific product/segment (see Company Financials on Company Research tab).
Finally, divide your company's segment/product sales by the total global sales for the industry to calculate market share. Check your company’s 10-K or 20-F for product sales information.

Please note: The above strategy will not work for every product/company/industry. You may not be able to locate reliable market share data for your topic and instead you may need to list some of the key companies in the industry rather than providing detailed market share data.

Locating Industry Profiles

IBIS World This link opens in a new window
Access to research reports containing key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry. Charts and graphs download into Excel, and detailed written analysis provides explanations and insights. This database is only available to current Pepperdine students, faculty, and staff.
Statista This link opens in a new window
Statista.com consolidates statistical data on over 80,000 topics from more than 22,500 sources and makes it available on four platforms: German, English, French and Spanish. Pepperdine's subscription includes access to the expert tools and the Global Consumer Survey .
Business Source Complete This link opens in a new window
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including more than 1,100 peer-reviewed titles in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily.

Click on the image below to enlarge the image and read tips for locating industry profiles.

S and P Net Advantage (Standard & Poor's NetAdvantage) This link opens in a new window
Provides access to research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives, and The Outlook, among others. Includes financials as Excel Analytics for both U.S. and global companies.

Passport (formerly Global Market Information Database) This link opens in a new window
From Euromonitor International, Passport GMID provides business intelligence on countries, consumers and industries and offers detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data from 1997 and forecasts through 2020. This database is only available to current Pepperdine students, faculty, and staff.

Mergent Online This link opens in a new window
Mergent Online provides business and financial information for over 23,000 U.S. and international companies. 30 years of historical stock prices are available. SEC filings (real-time and archived to 1993) are included for the 10,000+ NYSE, AMEX and NASDAQ exchange companies. Financials for 15 years are "as reported" and can be downloaded to spreadsheet software such as Microsoft Excel. Select private company reports are available.