Choose a name or handle. When choosing a username for your social media profile, keep it simple. For example, on Twitter, you can consider incorporating your name (eg, @SarahChen_MD) or some aspect of your personal brand (eg, @AllergyKidsDoc). In your social media profile bio, include your title, area of expertise, and university or organization. Finally, consider adding a hashtag that you frequently use. For example, if you are engaged in encouraging women to get into the STEM fields, then include the relevant hashtag #womeninSTEM in your bio.
Harness the power of a hashtag on Twitter or Instagram (San Francisco, California, USA). Make sure to know the lay of the land for your online community, and harness existing hashtags. For instance, if you are a medical educator, you may want to use a hashtag like #MedEd. Some individuals may choose to create a hashtag for specific events or conferences or tweet chats (eg, #HMIchat, which is run by the HarvardMacy Institute). If one does not exist, consider creating a specific hashtag that could help create a community.
Thoma B, Chan T, Benitez J, Lin M.