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InfoGuides | Pepperdine Libraries

SEC Capstone Resources: Podcasts, Enewsletters, Social media

Social Media-general

A prominent social media presence has the potential to influence public opinion and could drive funding for research and education or support policies consistent with scientific evidence.

Twitter/Instagram

Choose a name or handle. When choosing a username for your social media profile, keep it simple. For example, on Twitter, you can consider incorporating your name (eg, @SarahChen_MD) or some aspect of your personal brand (eg, @AllergyKidsDoc). In your social media profile bio, include your title, area of expertise, and university or organization. Finally, consider adding a hashtag that you frequently use. For example, if you are engaged in encouraging women to get into the STEM fields, then include the relevant hashtag #womeninSTEM in your bio. 

Harness the power of a hashtag on Twitter or Instagram (San Francisco, California, USA). Make sure to know the lay of the land for your online community, and harness existing hashtags. For instance, if you are a medical educator, you may want to use a hashtag like #MedEd. Some individuals may choose to create a hashtag for specific events or conferences or tweet chats (eg, #HMIchat, which is run by the HarvardMacy Institute). If one does not exist, consider creating a specific hashtag that could help create a community.

Podcasts - do it!

"podcasts can be viewed as a new version of the radio broadcast"

 Thoma B, Chan T, Benitez J, Lin M.

Blogging

"Blogs can be thought of as a modern version of a newsletter"

Steps

Step 1: Determine Your Goals and Target Audience for Your Social Media Presence (aka Your Brand)
Step 2: Get Online
Step 3: View, Engage, Interact, and Eventually Create Content

Resources

Great Reads!

Social media and the 21st-century scholar: how you can harness social media to amplify your career. 
By: Chan, T. M., Stukus, D., Leppink, J., Duque, L., Bigham, B. L., Mehta, N., & Thoma, B. (2018).
In: Journal of the American College of Radiology:
Part B
15(1), 142–148. https://doi.org/10.1016/j.jacr.2017.09.025