Guides: BA 355: Principles of Marketing: World Impact (Conlin): World Impact Marketing Plan/SWOT analysis

Research reports on Nonprofit organizations

Mintel
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.

Example: I need a market research report exploring attitudes toward supporting nonprofits.

Select the report "Attitudes toward Nonprofits - US - 2022"

IBISWorld
Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.

Example: I need a comprehensive report on religious organizations that contains revenue forecasts, social trends, regulatory issues and technological innovations.

Select the report "Religious Organizations in the US"

Statista
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .

Example: I need statistics on religion in America and church attendance

Reports like "Religious trends in the United States" will be helpful

Twenty Years of Congregational Change: The 2020 Faith Communities Today Overview
Detailed survey of American congregations

Locating Similar Organizations

Guidestar
Excellent resource for locating nonprofit organizations.

Example: I need financial information on World Impact.

Register a free account
Search for World Impact

Example: I need to locate Christian organizations provided education programs

Register a free account
Type training into the box and click search
Click the tab for Organization
- Enter "Education" for the Subject
- Enter "Christians into the Populations Served
Redo the search with seminary as a keyword

Demographic information

DemographicsNow (Gale Business)
Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.

Example: I need demographic information for the area near World Impact's headquarters.

Enter 2001 S Vermont Ave Los Angeles, CA 90007 at the top of the screen
Select 3miles for the range (3 mile radius around World Impact's headquarters) as an example
Click the tab for "Demographics"
Select "Basic Demographic Summary Chart
Also run a "Mosaic HH Cluster Summary Index Report"
- Click links for categories such as "Steadfast Conventionalists" for information on how to market to this group

Simmons Brand Catalyst (replacing GfK MRI University Reporter)
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.

Example: I want the demographics of people who are very religious.

Go to Profile>Quick Reports>Composer>Type Religion into the box>Psychographics>General Attitudes>Click Agree Completely>Click Religion Should be the Pillar of our Society>Drag to Target>Click Create>Click Demographics>Click *** to Export

Articles

EBSCOhost databases
Full-text databases and popular databases ranging from general reference collections to specially designed, subject-specific databases.

Example: I want articles about Churches and social media.

Click Select All
Click Continue
Type faith based or Christian or Religious into the first box and select TI Title
Type donations or charitable giving or fundraising into the second box and click search
Click the box on the left for "Peer Reviewed"
Set the Publication Date from 2018 to 2024

eBooks

Loving Your Community by Stephen Viars
Publication Date: 2020
Are you and your church making a difference in your community? Are you meeting needs in a positive, proactive, and loving way? Too often when churches are presented with a need outside their walls, they operate on the principle of "Say no unless you have to say yes." Don't want that to be your church's legacy in your community? Drawing on more than 30 years of service to the community surrounding Faith Church in Indiana, pastor Stephen Viars shows you how to develop a dynamic, giving relationship with your community, one in which your natural response to needs is "Yes How can we help?" No matter the size, location, demographics, or issues in your community, the approach found in this practical book will help you improve people's lives, draw them into productive conversation about the hope you have in Christ, and glorify God.

Economic Forecasts

Passport (formerly Global Market Information Database)
Market research reports on countries, consumers and industries from Euromonitor International. Historic data from 1997 plus up-to-date forecast models including industry reports and market share data. This database is only available to current Pepperdine students, faculty, and staff.

Example: I need a forecast for inflation in the United States.

Type inflation USA into the box
Select Inflation in USA under the heading for Annual data
Use the pulldown menu to change 2023 to a forecasted date (e.g. 2028) and click Apply

Example: I need forecasted data for disposable income in the United States.

Type disposable income USA into the box
Select Disposable Income in USA under the heading or Statistics
Use the pulldown menu to change 2023 to a forecasted date (e.g. 2028) and click Apply

Social Media Pricing

CPM (Cost Per Mile) is the price an advertiser pays for every 1,000 impressions an ad receives.

Insider Intelligence (formerly eMarketer)
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.

Example: I need CPM data for Meta's social media platforms.

Type meta cpm into the box and click search
Select the title "Industry KPIs: US Meta, TikTok, and Snapchat Average Ad CPM, Q1 2022-Q2 2024"

Example: I need the CPM for Youtube.

Type cpm youtube into the box and click search
Select records like "A closer look at YouTube’s ad rates"

Example: I want engagement rates for instagram.

Type instagram engagement rates and click search
Select "Industry KPIs: Social engagement rates differ by industry and platform" which also provides engagement rates by industry including for nonprofits

Sample Business Plans

Business Plans Handbook series This link opens in a new window
Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses.

Example: I need sample business plan for a Church that includes financial forecasts.

Type Church into the box for "Search within Series"