BA 355: Principles of Marketing: Scouting America/Finally Family Homes (Conlin)

Example: I need financial information on Finally Family Homes/Scouting America

Register a free account

• Search for Finally Family Homes/Scouting America
• For Scouting America, select Scouting America National Council
• Select the 990 forms for financial data
• Click the link for Grants and select Received, and Sort by the size of the grants

Example: I need to locate nonprofits that could be competitors to Scouting America

• For Scouting American search for programs like Trail Life USA, American Heritage Girls, National 4 H Council, Boys & Girls Clubs Of America, etc.

Example: I need to locate competitors to Finally Family Homes

• Search for organizations like Covenant House California, First Place For Youth, St Annes Family Services, Jovenes Inc, United Friends Of The Children, etc.
• You can also do an advanced search with Aging out of foster care as a Subject and limit your results to California

Example: I need articles on Scouting America

• Type scouting america into the first box
• Type boy scouts into the second and click search
• Use the pulldown menu to change All Times to Past 5 years

Example: I want articles on people aging out of foster care and housing.

• Type foster care into the first box
• Type aging into the second box
• Type housing or homelessness into the third box
• Click search

Example: I want articles on nonprofit organizations and marketing with social media.

• Type nonprofit or charitable into the first box
• Type social media or twitter or facebook or instagram or youtube into the second box
• Type engagement or marketing or outreach into the third box
• Scroll down to Publication Date to limit your results to more recent articles
• Click Search

Example: I need articles on lawsuits against Scouting America/Boy Scouts.

• Change All Content Types to News with the pulldown menu
• Change All Available Dates to Previous 5 Years
• Type scouting America boy scouts lawsuits into the box and click search

Additional Searches;

• Roger Krone Scouting America
• boy scouts scouting America partnerships (limit to Previous 2 years)

Identifying internal factors such as strengths and weaknesses is generally more difficult for nonprofit organizations than identifying external factors such as threats and opportunities. Because Scouting America is a much older and larger organization, there are far more resources available to assess its strengths and weaknesses than those of Finally Family Homes. 

With some of the strengths and weaknesses for nonprofits, you will be using non-Library sources.

Example: I need a market research report exploring attitudes toward supporting nonprofits.

• Register an account by clicking the person icon at the top of the screen and then selecting "My Portal"
• Select the report "Attitudes toward Nonprofits - US - 2022"
• Marketing to Gen Z – US – 2025 and Lifestyles of Gen Alpha – US – 2025 could also be helpful

Example: I need a comprehensive report on nonprofit organizations that contains revenue forecasts, social trends, regulatory issues and technological innovations.

• Select the report "Civic, Social & Youth Organizations in the US"

Example: I need statistics on camping in the United States.

• Type camping into the search box and click search
• Select reports like "Camping in North America - statistics & facts"

Example: I need data on homelessness.

• Type homelessness and click search
• Select the report "Homelessness in the U.S. - Statistics & Facts"

Example: I want the demographics of people who are very religious.

Go to Profile>Quick Reports>Composer>Type Religion into the box>Psychographics>General Attitudes>Click Agree Completely>Click Religion Should be the Pillar of our Society>Drag to Target>Click Create>Click Demographics>Click *** to Export

Example: I need a forecast for inflation in the United States.

• Type inflation USA into the box
• Select Inflation in USA under the heading for Annual data
• Use the pulldown menu to change 2023 to a forecasted date (e.g. 2028) and click Apply

Example: I need forecasted data for disposable income in the United States.

• Type disposable income USA into the box
• Select Disposable Income in USA under the heading or Statistics
• Use the pulldown menu to change 2023 to a forecasted date (e.g. 2028) and click Apply

Example: I need forecasted data for the GDP.

• Type GDP US into the box 
• Select GDP in USA under Economies and Consumers Annual Data
• Use the pulldown menu to change 2023 to a forecasted date (e.g. 2028) and click Apply