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BA 355: Principles of (Conlin)

This guide has resources that will help you with your assignment.

APA Examples

Sample Article Citations

Scholarly article with a Digital Object Identifier (DOI):

Andrade, M.S. & Westover, J.H. (2020). Comparative job satisfaction and its determinants in for-profit and nonprofit employees across the globe. American Journal of Management, 20 (1) 46-63. https://doi:10.33423/ajm.v20i1.2752.

Scholarly article Without a DOI:

Haeffele, S., & Storr, V. H. (2019). Hierarchical management structures and housing the poor: An analysis of Habitat for Humanity in Birmingham, Alabama. Journal of Private Enterprise, 34(1), 15-37.

Sample Industry/Market Research Report/Demographic Citations


Owen, J. (2020, April). Grocery retailing: Incl impact of COVID-19 - US - April 2020. Mintel.


Fernandez, C. (2020, May). Supermarkets & grocery stores in the US. IBISWorld.


Euromonitor (2020, March). Supermarkets in the US. Passport.

S&P Net Advantage:

Sundaram, A. & Young, J.Y. (2020, June). U.S. Food & Staples Retailing. S&P Net Advantage.


Williamson, D.A. (2020, June). US social media usage: How the Coronavirus is changing consumer behavior. eMarketer.


Public Religion Research (2020, September). Religious affiliation in the United States 2017, by age. Statista.


Sheridan, E.J., Steiger, A., Miller, B.,  Czura, L., Vegliante, A., Lin, C. & McKennon, M. (2021, January 24). US Internet & Interactive Entertainment Assessing the Consumer Usage & Ad Engagement Landscape (13th Ed.). UBS. Refinitiv.

Refinitiv (n.d.). Netflix Inc  financials: Operating metrics 2007-2021. Retrieved February 9, 2021 from

Refintiv (n.d.). Netflix Inc. peers & valuation: value chain. Retrieved February 9, 2021 from

Simmons Insights/Simmons Brand Catalyst:

Simmons MRI (2019). Spring 2019 NHCS adult study- 12 month [Any Wrigley's (consumer) (food- snack/dessert| chewing gum/ bubble gum)] [Brand catalyst report]. Simmons Insights.

SRDS Claritas 360 Reports:

Claritas (2021) Amount spent children's shoes $200 or more- 6 mo (H) DMAs in California. SRDS.

Sample Financial Data/SEC Filing Citations

SEC Filing from a library database:

Albertson Companies Inc. (2020, February 29). Form 10-K. Mergent Online.

SEC Filing from a website:

Albertson Companies Inc. (2020, February 29). Form 10-K.

Mergent Online Financial data

Mergent (n.d.). Albertsons Companies Inc. company financials: income statement 2016-2020. Retrieved August 21, 2020 from

S&P Net Advantage Financial Data:

Standard & Poor's (n.d.). Netflix Inc. fixed income: Securities summary. Retrieved February 9, 2022 from

Standard & Poors (n.d.). Netflix Inc, financials: Income statement: 2017-201. Retrieved February 9, 2022 from

Sample Book Citations

eBook from Library Databases:

For eBooks, the database is not required. 

Wagner, T. (2020). Music, branding, and consumer culture in church : Hillsong in focus. Routledge.

Seemiller, C., & Grace, M. (2019). Generation Z: a century in the making. Routledge.

Book Chapter:

Renz, D.O. (2016). Leadership, governance, and the work of the board.  In D.O. Renz & R.D. Herman (Eds.), The Jossey-Bass handbook of nonprofit leadership and management (pp. 127-166). Josey Bass. https://10.1002/9781119176558