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BA 355: Principles of Marketing-Pray.com (Conlin)

This guide has resources that will help you with your assignment.

APA Examples

Sample Article Citations

Scholarly article with a Digital Object Identifier (DOI):

Andrade, M.S. & Westover, J.H. (2020). Comparative job satisfaction and its determinants in for-profit and nonprofit employees across the globe. American Journal of Management, 20 (1) 46-63. https://doi:10.33423/ajm.v20i1.2752.

Scholarly article Without a DOI:

Haeffele, S., & Storr, V. H. (2019). Hierarchical management structures and housing the poor: An analysis of Habitat for Humanity in Birmingham, Alabama. Journal of Private Enterprise, 34(1), 15-37.

Sample Industry/Market Research Report/Demographic Citations

Mintel:

Owen, J. (2020, April). Grocery retailing: Incl impact of COVID-19 - US - April 2020. Mintel. https://www.mintel.com.

IBISWorld:

Fernandez, C. (2020, May). Supermarkets & grocery stores in the US. IBISWorld. https://www.ibisworld.com.

Passport:

Euromonitor (2020, March). Supermarkets in the US. Passport. https://www.euromonitor.com.

S&P Net Advantage:

Sundaram, A. & Young, J.Y. (2020, June). U.S. Food & Staples Retailing. S&P Net Advantage. https://www.capitaliq.com/.

eMarketer:

Williamson, D.A. (2020, June). US social media usage: How the Coronavirus is changing consumer behavior. eMarketer. https://emarketer.com.

Statista:

Public Religion Research (2020, September). Religious affiliation in the United States 2017, by age. Statista. https://www.statista.com/.

Refinitiv;

Sheridan, E.J., Steiger, A., Miller, B.,  Czura, L., Vegliante, A., Lin, C. & McKennon, M. (2021, January 24). US Internet & Interactive Entertainment Assessing the Consumer Usage & Ad Engagement Landscape (13th Ed.). UBS. Refinitiv. https://www.refinitiv.com/.

Refinitiv (n.d.). Netflix Inc  financials: Operating metrics 2007-2021. Retrieved February 9, 2021 from https://amers2.apps.cp.thomsonreuters.com/.

Refintiv (n.d.). Netflix Inc. peers & valuation: value chain. Retrieved February 9, 2021 from https://amers2.apps.cp.thomsonreuters.com/.

Simmons Insights/Simmons Brand Catalyst:

Simmons MRI (2019). Spring 2019 NHCS adult study- 12 month [Any Wrigley's (consumer) (food- snack/dessert| chewing gum/ bubble gum)] [Brand catalyst report]. Simmons Insights.https://insights.mrisimmons.com.

SRDS Claritas 360 Reports:

Claritas (2021) Amount spent children's shoes $200 or more- 6 mo (H) DMAs in California. SRDS. https://claritas360.claritas.com/.

Sample Financial Data/SEC Filing Citations

SEC Filing from a library database:

Albertson Companies Inc. (2020, February 29). Form 10-K. Mergent Online. https://mergentonline.com/

SEC Filing from a website:

Albertson Companies Inc. (2020, February 29). Form 10-K. https://investor.albertsonscompanies.com/.

Mergent Online Financial data

Mergent (n.d.). Albertsons Companies Inc. company financials: income statement 2016-2020. Retrieved August 21, 2020 from https://www.mergentonline.com/.

S&P Net Advantage Financial Data:

Standard & Poor's (n.d.). Netflix Inc. fixed income: Securities summary. Retrieved February 9, 2022 from https://www.capitaliq.com/

Standard & Poors (n.d.). Netflix Inc, financials: Income statement: 2017-201. Retrieved February 9, 2022 from https://www.capitaliq.com/

Sample Book Citations

eBook from Library Databases:

For eBooks, the database is not required. 

Wagner, T. (2020). Music, branding, and consumer culture in church : Hillsong in focus. Routledge.

Seemiller, C., & Grace, M. (2019). Generation Z: a century in the making. Routledge. https://doi.org/10.4324/9780429442476

Book Chapter:

Renz, D.O. (2016). Leadership, governance, and the work of the board.  In D.O. Renz & R.D. Herman (Eds.), The Jossey-Bass handbook of nonprofit leadership and management (pp. 127-166). Josey Bass. https://10.1002/9781119176558