Guides: BA 355: Principles of Marketing: Scouting America/Finally Family Homes (Conlin): Marketing Ideas

Marketing Ideas

Most of the marketing articles on topics like email, social media and videos will not be specific to the real estate industry. A good approach is to research the literature on these topics and apply the concepts to real estate.

Email marketing

EBSCOhost databases

Full-text databases and popular databases ranging from general reference collections to specially designed, subject-specific databases.

Example: I need information on email marketing.

Click the box for "Select All" and then click Continue
Type email or electronic mail into the first box and select Ti Title with the pull-down menu
Type marketing or advertising into the second box
Click search
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2015-2023
This search will be fairly broad, you can limit your search by typing some of the following terms into the second box instead of the broad term marketing
- number or frequency
- subject line
- links
- response rates
- videos or pictures or visuals or images or photographs
- Timing

Ultimate Guide to Email Marketing for Business. by Susan Gunelius
Publication Date: 2018
Email Marketing in a Digital World by Richard C. Hanna; Scott D. Swain; Jason Smith
Publication Date: 2015

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.
A Crash Course in Email Marketing for Small and Medium-Sized Businesses by John W. Hayes
Publication Date: 2013

Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline.This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you.No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability.If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing.
High-performing real estate email campaigns for realtors by Nick Tsai
Publication Date: 2022

Would you like to convert your leads into clients?Would you like to take your real estate marketing to the next level?Email Marketing Has Been Proven One Of The Most Powerful Way To Nurture Your Leads And Convert Them To ClientHowever, writing a follow-up email is time-consuming, and it can be expensive to hire a professional copywriter.That's why we put together a collection of done-for-you email campaign templates where you can plug and play for your business. What you are getting in this book6-month follow-up emails for buyer leads (31 emails)3-month follow-up emails for seller leads (16 emails)30 days follow-up emails for investor leads (10 emails)emails to deal with different situations. (14 emails)Totally 71 high-performing email templates that you can easily customize for your business.And here is what is even better: You will not only get those high-converting email templates, but you will also get our done-for-you automation and funnel templates.So grab your copy now and start closing more sales.

Social media marketing and social video

Business Source Complete

Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.

Example: I need articles on social media and market

Click Choose databases and click the boxes for Academic Search Complete, PsycINFO and Communications & Mass Media Complete
Type marketing or advertising into the first box and select SU Subject with the pulldown menu
Type social media or twitter or facebook or youtube or tiktok or instagram into the second box
In the third box type in other terms such as:
- Attention
- Storytelling
- viral
- follower or comments or likes
- engagement
- small business
Click Search
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2018-2023

Example: I'm looking for marketing data on specific aspects of social media

Click the box for "Select All" and then click Continue
Type social media or twitter or facebook or youtube or tiktok or instagram into the first box
In the third box, type in other terms such as:
- clickbait
- "attention span"
- length
- click through rate
Click Search
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2017-2023

Instagram power : build your brand and reach more customers with visual influence by Jason Miles
ISBN: 9781260453317

Publication Date: 2019
Social Media Marketing, Second Edition by Emi Moriuchi
Publication Date: 2019

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies' marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers' voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers' psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
Social Media for Small Business by Franziska Iseli
ISBN: 9780730390305

Publication Date: 2021

Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Make Your Business Social by Lindsay Chambers; Jennifer Morehead; Heather Sallee
Publication Date: 2020

In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence. In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you're not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners. Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.
Ultimate guide to social media marketing by Eric Butow(
Publication Date: 2020

Mintel
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.

Example: I need a market research report on social media that explores attitudes and demographics

Social Media Trends: Spotlight on Content Creators - US - 2023
Digital Advertising - US - 2023 will also be relevant

Blogs

EBSCOhost databases

Full-text databases and popular databases ranging from general reference collections to specially designed, subject-specific databases.

Example; I need articles on blogs and marketing/branding.

Click the box for "Select All" and then click Continue
Type blogs into the first box and select SU Subject
Type additional terms into the second box like:
- marketing or advertising or promotion or branding
- engagment
- frequency
Click search
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2017-2022

Language in Marketing

EBSCOhost databases

Full-text databases and popular databases ranging from general reference collections to specially designed, subject-specific databases.

Example: I want articles that discuss messaging/wording for effective marketing.

Click the box for "Select All" and then click Continue
Type marketing or advertising into the first box and select SU Subject Heading.
Type words or wording or phrases or messag* or rhetoric* into the second box
Type syntax or attention or engagement into the third box
Click search
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2012-2023

Example: I want articles comparing rational and emotional advertising.

Click the box for "Select All" and then click Continue
Type marketing or advertising or promotion or branding into the first box and select SU Subject
Type emotional response or emotions into the second box
Type rational or cerebral into the third box
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2012-2023

Example: I need articles that discuss emotional appeals in advertising.

Click the box for "Select All" and then click Continue
Type advertising or marketing into the first box and select SU Subjects with the pulldown menu
Type emotion or emotional response into the second box
Click Search
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2012-2023

Example: I want articles on negative appeals in advertising.

Click the box for "Select All" and then click Continue
Type advertising or marketing into the first box and select SU Subjects with the pulldown menu
Type negative into the second box
Click Search
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2012-2023

Example: I'm looking for wording and language for advertising that appeals to emotion.

Click the box for "Select All" and then click Continue
Type marketing or advertising or promotion or branding into the first box and select SU Subject
Type emotional response or emotions into the second box
Type words or wording or language or messaging or rhetoric* into the third box and select TI Title
Click search
On the left-hand side, click the link for Scholarly (Peer Reviewed) Journals if you want to limit your results to academic journals
Go to Publication Date and limit articles from 2012-2023

How to Get Inside Someone's Mind and Stay There by Jacky Fitt
Publication Date: 2018

Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
Write to Sell (New Cover) : the Ultimate Guide to Copywriting. by Andy Maslen
Publication Date: 2020

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: * The confidence and skills to write better copy* New ways to gain readers' attention, respect and trust* Hints and tips on turning selling skills into copywriting skills* Simple techniques to improve the readability of your copy* The impact of design and layout on copywriting*
The content marketing handbook : how to double the results of your marketing campaigns by Robert W Bly
Publication Date: 2020

"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on their content"-
Digital Marketing for Businesses in Easy Steps by Jon Smith
ISBN: 9781840788631

Publication Date: 2020

Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn't have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet - you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: The fundamentals of digital marketing. Getting more from your website and getting your "digital house in order". The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. The art of blogging to get customer loyalty. How to create and launch a powerful Content Marketing Strategy. How to use Search Engine Marketing to ensure customers find you and buy from you. How to measure and optimize the effectiveness of your digital marketing. Get started with your digital marketing strategy now with Digital marketing for businesses in easy steps, and use the new technology to reap the rewards for your business!