Statista Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share
Example: I need statistics on the investment banking industry
- Click Reports at the top of the screen and select Industry & Market Reports
- Type investment banking into the box
- Select reports like "Digital Investment: market data & analysis" or "investment banking"
Example: I want statistics on Bank of America.
- Click Reports at the top of the screen and select Companies & Products Reports
- Type Bank of America into box
- Select the statistical report for Bank of America and download the PDF
Example: I want an industry report that discusses Porter's Five Forces that is relevant to Bank of America
- Type marketline into the first box
- Type global into the second box
- Type investment banking into the third box
- Click search
- Select the report "MarketLine Industry Profile: Investment Banking & Brokerage in Global"
Example: I want reports and articles relevant to Bank of America's IT efforts
- Type Bank of America into the search box and click search
- Statistical tables like "Banking IT/Technology Expenses, US" will provide data on IT expenditures of Bank of America compared to other banks
- Click Content Type at the top of screen and select Reports to filter results to reports such as "US Banking Digital Ad Spending 2023: Banks Can Weather the Slowdown by Maximizing Ad Dollars"
Passport (formerly Global Market Information Database) Market research reports on countries, consumers and industries from Euromonitor International. Historic data from 1997 plus up-to-date forecast models including industry reports and market share data. This database is only available to current Pepperdine students, faculty, and staff.
Example: I want an in-depth industry report relevant to Apple Inc.
- Access the report titled "Mobile Phones in the US"
Example: I need a profile of Apple Inc.
- Type Apple inc into the search box and select "Apple Inc in Consumer Electronics (World)"
IBISWorld Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
This is a great resource for industry analysis and statistics.
Example: I want industry reports relevant to Bank of America.
- Type in the report titled, "Global Investment Banking & Brokerage"
- The "Competitive Forces" section will contain information relevant to Porter's Five Forces
Mintel Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share
Example: I want market research reports relevant to JP Morgan.
- Reports like "Marketing to Affluent and HNW Consumers - US - March 2021" will be helpful for Bank of America (wealth management for affluent clients)
Example: I want an industry overview relevant to investment banking
- Click "Markets" at the top of the screen and select "Financials"
- Click the link for Industry Surveys
- The "Capital Markets" report is the closest match for investment banking. Click the PDF and save the report.
- This industry survey will contain a brief Porter's Five Forces analysis
American Customer Satisfaction IndexThis index from the University of Michigan Business School provide customer satisfaction data for consumer goods and services.
Data for Bank of America is available
QuantcastThis web site provides free access to web site usage statistics and demographics.
Business Plans Handbook series This link opens in a new windowActual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses.
Simmons Brand Catalyst (replacing GfK MRI University Reporter) For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
