Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
InfoGuides | Pepperdine Libraries

BA 497: Business Policy, Strategy, and Ethics (Jean-Denis): Industry Research

these will help you find resources for you assignment

Industry Overviews

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I need statistics on Netflix.

  • Type netflix into the search box
  • On the left-hand side, click the link for Dossier to filter your results to comprehensive reports
  • Reports such as "Video on demand: Netflix in the United States 2020 Brand Report" or  "Video streaming in the U.S.: An industry in flux" will be relevant

Example: I want an industry report that discusses Porter's Five Forces that is relevant to Netflix.

  • Type netflix into the first box and select TX All Text with the pull-down menu
  • Type marketline into the second box
  • Type United States or global into the third box (the word "or" is a search command)
  • Click Search
  • Click the box for "Industry Profiles" on the left-hand side
  • Select the latest report titled "MarketLine Industry Profile: Movies & Entertainment in Global"

Example: I want statistics and forecasts for Netflix.

  • Type netflix into the search box and click search
  • On the left-hand side, go to "Content Type" and select "Reports"
  • Reports like "Q1 2021 Digital Video Trends: Netflix, Disney, and YouTube Collect Most OTT Subscription Revenues"

Example: I want an in-depth industry report relevant to Airbnb.

  • Access the report titled "Online Travel Sales and Intermediaries in the US"

Example: I need market share data for Airbnb in the US.

  • Type lodging USA into the search box
  • Click the link Lodging USA under the heading for Company Shares

This is a great resource for industry analysis and statistics.

Example: I want industry reports relevant to Netflix.

  • Select the report titled "Video Streaming Services in the US"

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I want market research reports relevant to Netflix.

  • Reports like "Digital Video: Incl Impact of COVID-19 - US - July 2020" will be helpful

Example: I want an industry overview relevant to Netlfix.

  • Type netflix into the search box and select Netflix, Inc. (NasdaqGS:NFLX) 
  • On the left-hand side of the screen, click the link for "Industry Surveys"
  • Click the pdf icon for the latest report on "Media & Entertainment"
  • This report will contain a Porter's Five Forces analysis for Movies & Entertainment