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BA 352 Management Theory & Practice (James): Industry Research

This guide will help with your research

Industry Overviews

This is a great resource for industry analysis and statistics.

Example: I need a report relevant to Procter & Gamble.

  • Type procter gamble into the box and click Search
  • Procter & Gamble manufactures many products and there are many reports that will be relevant

Example: I want an industry overview that is relevant to Nike.

  • Type Nike or the ticker symbol (NKE) and wait to for the field to autocomplete to Nike Inc (NYSE:NKE)
  • At the left-hand column at the top of the screen, under the heading "My Links," click the link for "Industry Surveys"
  • Click the PDF for the report on "Textiles, Apparel & Luxury Goods"

Good source for industry data, market share, company profiles and economic data.

Example: I want information on Pizza Hut global market share.

  • Type pizza hut into the box
  • Click "View All Results"
  • Go to Brand shares and click "View Full Data Set"

Example: I want a report on the apparel industry in Spain.

  • Type apparel Spain into the search box and select "Designer Apparel and Footwear (Ready-To-Wear) in Spain" under the heading for Analysis
  • Download the report as a PDF

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I want market research reports relevant to Nike.

  • On the opening screen you must agree to use the database only for academic purposes
  • Type nike into the search box and click Search
  • Go to Content Types and select reports with the pull-down menu

Example: I need statistics for McKinsey Consulting both at the company and industry level.

  • Type mckinsey consulting into the box and click search