Guides: BA 352 Management Theory & Practice (James): Industry Research

IBISWorld

IBISWorld This link opens in a new window
Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.

This is a great resource for industry analysis and statistics.

Example: I need a report relevant to Alphabet

Insider Intelligence (formerly eMarketer) This link opens in a new window
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.

Example: I'm looking for reports on Google.

Type Google and click search
Click the box for "Content Type" at the top of the screen and select the box for Report
Reports like "Search Ad Spending Forecast and Trends H2 2023 Retail Media Flourishes as Marketers Await Disruption From GenAI" will be helpful

Mintel This link opens in a new window
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.

Example: I need a report relevant to Google.

Passport (formerly Global Market Information Database) This link opens in a new window
Market research reports on countries, consumers and industries from Euromonitor International. Historic data from 1997 plus up-to-date forecast models including industry reports and market share data. This database is only available to current Pepperdine students, faculty, and staff.

Example: I want information on Pizza Hut global market share.

Example: I want a report on wearable electronics (Alphabet owns Fitbit)

Example: I need a report on consumer lifestyles/behaviors/attitudes in India.

Type reports like "Consumer Lifestyles," "Consumer Behaviour in India," "Consumer Overview in India," "Consumer Types in India," "Consumer Values in India" and "Megatrends in India" will be helpful reports.

Example: I want historical and forecasted GDP data and inflation rates for the United States.

At the top of the screen, click the link for Economies and select Economy, Finance and Trade
Go the section for " Search Statistics" and use the pull-down menu to select "GDP"
Click Go
Scroll down to GDP and click the arrow
Select all of the types of GDP data that you need
Click Next
Go to Geographies and select USA
Click Search
Click the link Economies and Consumers Annual Data on the left-hand column
Use the pull-down menu to select the years that you need (forecasted data is available to 2030
Click Apply

S & P NetAdvantage (Standard & Poor's NetAdvantage) This link opens in a new window
Access to research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives.

Example: I want an industry report relevant to Alphabet.

Example: I want an industry overview that is relevant to Nike.

Type Nike or the ticker symbol (NKE) and wait to for the field to autocomplete to Nike Inc (NYSE:NKE)
At the left-hand column at the top of the screen, under the heading "My Links," click the link for "Industry Surveys"
Click the PDF for the report on "Textiles, Apparel & Luxury Goods"

Statista This link opens in a new window
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .

Example: I need statistics for McKinsey Consulting both at the company and industry level.

Example: I need statistical reports on Alphabet.

Type Alphabet and click search
On the left-hand side, go to "More Filters" and click the box for "Reports" and click Apply