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Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Use Business Premier Source Premier to access articles and SWOT analyses.
Example: I need some articles on Tesla's strategies.
Example: I need articles on Tesla and their customers.
Example: I want some articles on lawsuits involving Tesla.
Example: I need articles that describe how Tesla is run.
Example: I need articles on Tesla's suppliers and supply chain.
Example: I need articles on Tesla and unions.
Example: I need articles on controversies about Elon Musk and the impact on Tesla.
Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
Example: I want industry reports relevant to Tesla.
Refinitiv is now named LSEG Data & Analytics.
Financial news, financials, global pricing data and analytics, analyst research reports, bank investment reports and forecasts for publicly-traded companies.
This database is only available to Pepperdine students, faculty, and staff for non-commercial, academic research, and requires registration.
Types of information available from LSEG:
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
Example: I need a report relevant to Tesla.
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.
Example: I want a SWOT analysis for Tesla.
Example: I need articles about Tesla and lawsuits.
Market research reports on countries, consumers and industries from Euromonitor International. Historic data from 1997 plus up-to-date forecast models including industry reports and market share data. This database is only available to current Pepperdine students, faculty, and staff. In order to take advantage of all features, users must create an account
Example: I want a market report on cars that is relevant to Tesla.
Companies like McKinsey Consulting are privately held
Access to research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives.
Example: I need balance sheet, income statement and cash flow statement data for Tesla
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Example: I need statistics on the market for electric vehicles.
Example: I need brand KPI information for electric vehicles.
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
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