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BA 352 Management Theory & Practice (James): Mission Statement, Values and Leadership

This guide will help with your research

How do I locate my company's mission statement

Many company's will list their mission statement on their web site. Companies will often list their mission in the "About Us" or "Investor's Relations" sections of their web sites.

You can also try Google searches to limit your terms to the company's web site. For example, you could type mission statement to retrieve Starbuck's mission statement.

Please be aware that some companies might not have a mission statement. You can also try the above Google search with terms such as "values" or "vision". In addition, in the absence of a mission statement you can also search for an interview with the current CEO since they often articulate the company's values in these interviews.

If you wish to locate an example of an especially good mission statement, you can consult Fortune's List of the World's Most Admired Companies. After locating some suitable candidates, you do try the previously mentioned Google search to locate their mission statements or vision.

How do I locate articles about my company's mission and values?

This is a good database for articles. Some of the articles will discuss your company's values, mission and philosophy. However, search results will not be consistent since more information is available for iconic companies such as Apple or Starbucks than for other corporations.

Example: I am looking for articles about Southwest Airline's mission, values and culture.

  • Type mission or organizational aims or values or vision or corporate culture into the first box
  • Type southwest airlines into the second box and select Co Company Entity with the pull-down menu
  • Click Search
  • You can limit articles to more recent ones with the Publication Date limiter on the left-hand side of the screen

Example: I want to locate interviews with Timothy Cook,the CEO of Apple.

  • Type apple inc into the first box and select Co Company Entity with the pull-down menu
  • Type cook into the second box
  • Type interviews into the last box
  • Click Search

Example: I want articles on leadership at Apple.

  • Type apple inc into the first box and select Co Company Entity with the pull-down menu
  • Type leadership or executive ability or management or organizational into the second box and selec Su Subject
  • Click Search