Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
InfoGuides | Pepperdine Libraries

BA 497: Business Policy, Strategy, and Ethics (James): Industry Research

This guide will help you with your research

Industry Overviews

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I need statistics on Lululemon.

  • Type lululemon into the search box
  • Click the link for Dossiers on the left-hand side for statistical reports

Example: I need statistics on the sportswear industry.

  • Type activewear into the search box
  • Click the link on the left for Dossiers
  • Reports such as "Activewear market in the U.S."

Example: I want an industry report that discusses Porter's Five Forces that is relevant to Lululemon.

  • Type apparel into the first box
  • Type marketline into the second box
  • Type global into the third box
  • Click Search
  • Click the box for "Industry Profiles" on the left-hand side
  • Select the report MarketLine Industry Profile: Apparel Manufacturing in Global

Type Lululemon into the search box for articles and statistics such as "Lululemon taps into the secondhand craze."

Example: I want an in-depth industry report relevant to Lululemon that includes market share data.

  • Type sportswear us into the box and select the report titled, "Sportswear in the US"

This is a great resource for industry analysis and statistics.

Example: I want industry reports relevant to Lululemon

  • The reports "Women's, Girls' and Infants' Apparel Manufacturing in the US" and "Global Apparel Manufacturing" will be relevant

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I want market research reports relevant to Lululemon.

  • Type lululemon into the search box and click search
  • Limit your results for "reports" with the pull down menu
  • The reports like "Men’s & Women’s Clothing - US - 2021" or "Activewear - US - October 2018" will be helpful

Example: I want an industry overview relevant to Lululemon.

  • Type Lululemon into the search box and select  Lululemon Athletica Inc. (NasdaqGS:LULU) Public Company Profile
  • On the left-hand side of the screen, click the link for "Industry Surveys"
  • Click the pdf icon for the latest report on "Textiles, Apparel & Luxury Goods"
  • These reports will contain Porter's Five Forces analyses (brief ones)