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BA 497: Business Policy, Strategy, and Ethics (James): Industry Research

This guide will help you with your research

Industry Overviews

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I need statistics on Walt Disney.

  • Type disney into the search box
  • Click the link for Dossiers on the left-hand side for statistical reports
  • Select the Statista Dossier for the Walt Disney Company

Example: I need statistics on the streaming video industry

  • Type streaming into the search box
  • Click the link on the left for Dossiers
  • Reports such as "Streaming wars: The value of original content to streaming services" or "Video streaming in the U.S.: An industry in flux" will be helpful

Example: I want an industry report that discusses Porter's Five Forces that is relevant to Walt Disney.

  • Type walt disney into the first box and select TX All Text with the pulldown menu
  • Type marketline into the second box
  • Type global into the third box
  • Click Search
  • Click the box for "Industry Profiles" on the left-hand side
  • Please note: the Refinitiv database has a report "Global Leisure Attractions" that was published in 2016 that has a Porter's Five Forces analysis relevant to theme parks.
  • Type disney into the search box for articles and statistics on the Disney+ streaming service
  • Go to "Content type" on the left-hand side and filter results by reports for titles like "Q2 2022 Digital Video Trends YouTube Makes TV Viewing Inroads, and Upfront Spending Stays Steady"

Example: I want an in-depth industry report relevant to Lululemon that includes market share data.

  • Type sportswear us into the box and select the report titled, "Sportswear in the US"

This is a great resource for industry analysis and statistics.

Example: I want industry reports relevant to Walt Disney

  • The reports "Amusement Parks in the US," "Video Streaming Services in the US," "Movie & Video Production in the US" and "Television Broadcasting in the US" will be relevant

An excellent source for detailed market research reports on consumer goods and services. These reports will provide market size, forecasts, market share

Example: I want market research reports relevant to Disney.

  • Type disney into the search box and click search
  • Limit your results for "reports" with the pull down menu
  • Reports such as "Theme Park Vacations - US - 2022" or "Streaming Video - US - 2021" will be relevant

Example: I want an industry overview relevant to Walt Disney.

  • Type disney into the search box and select  The Walt Disney Company (NYSE:DIS)
  • On the left-hand side of the screen, click the link for "Industry Surveys"
  • Click the pdf icon for the latest report on "Media & Entertainment"
  • These reports will contain Porter's Five Forces analyses (brief ones)