Digital subscription includes complete access to recent issues, print and video creative and DataCenter, featuring downloadable, exclusive rankings, profiles and analysis of agencies, marketers, marketing and industry jobs. First time users will need to create an account and verify pepperdine.edu email address.
Great resource for Nike's advertising.
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
This is a good resource for articles on your company.
Example: I need articles that describe how Nike is run.
Example: I need some articles on Nike's strategies.
Example: I need articles on Nike and their customers.
Example: I want to locate a SWOT analysis for Nike.
Example: I want some articles on lawsuits involving Nike.
Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.
Example: I need income statement, balance sheet and cash flow data for Nike.
Example: I need ratio data for Nike.
Example: I want to compare Nike with some of its peers.
Example: I need a 10-K report for Nike.
If you don't locate a company's bond rate in S&P Net Advantage, check the 10-K reports for "Senior Notes."
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.
Example: I need a SWOT analysis for Disney.
Example: I want Consumer Reports articles that discuss the quality of Tesla cars.
Example: I need articles about Disney and lawsuits.
Financial news, financials, global pricing data and analytics, analyst research reports, bank investment reports and forecasts for publicly-traded companies.
This database is only available to Pepperdine students, faculty, and staff for non-commercial, academic research, and requires registration.
Types of information available from Refinitiv:
***If you are searching S&P Net Advantage and receive an error message, try clearing your cache and possibly restarting your browser***
Example: I need balance sheet, income statement and cash flow statement data for Nike.
Example: I need ratio data for Nike.
Example: I need SEC Filings for Nike.
Example: I need the bond rate for NKE.
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