Provides market research report insights for market share, consumer profiles, forecasting, driving forces, and distribution methods on very specific consumer markets in the US. Users have access to approx. 800+ unique reports with 220 new reports created each year. Common data sources include: Simmons Consumer Research Information Resources, Inc., (IRI) Nielsen/NPD, Trade Associations and Mintel's unique consumer research. This database is only available to current Pepperdine students, faculty, and staff.
From Euromonitor International, Passport GMID provides global business intelligence on consumers including digital consumers, households, income and expenditure, lifestyles, and population. This database is only available to current Pepperdine students, faculty,
Tip: Use the Search box in the top right corner to locate Consumer Lifestyle reports for the desired country, type "Consumer Lifestyles [Country Name]". Consumer information is also available within Industry Profiles as well as Category Briefings.
Consumer Lifestyles information can be found from the Search Analysis section of the Passport opening page using the following steps:
Select Economies and Consumers
Within the drop-down Choose a Topic, select Lifestyles
Includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 4,000 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
Tip: For target demographic, use Browse By>Audience instead of the Search Box.
Example: I am looking for demographic information on Malibu.
Scroll to the bottom of the screen and click American FactFinder
Type Malibu in the Community Facts box and click Go
Select the relevant categories such population, selected economic characteristics, etc.
Simmons Insights provides survey data from the Simmons National Consumer Study, National Hispanic Consumer Study, and New Media Study. The consumer studies include consumer usage behavior for all major media (more than 450 product categories and over 8,000 brands). The consumer studies include over 700 psychographic measures to understand customer targets across categories such as general attitudes, media, and shopping habits. The New Media Study measures attitudes and use of emerging media technologies. Academic license is restricted to 5 simultaneous users.
Tip: Generate customized Cross-tab Reports on many different demographic variables and filter by geographic region. These are valuable for understanding the target market.
Claritas 360 (formerly Nielsen Segmentation & Market Solutions) is an application available within SRDS that allows users to measure consumer demand and evaluate locations and markets. It provides users with information for finding best customers, customer locations, and how best to engage with them. *** Claritas 360 has replaced the Nielsen Segmentation & Market Solutions module.***
(REGISTRATION CODE AND ACCOUNT REQUIRED) Accounts expire twice a year on 7/31 and 12/31. You may need to re-register. Provides access to GfK MRI’s Survey of the American Consumer for academic use and allows users to tap into several market segmentation reports. Users will need to create an account using their pepperdine.edu e-mail address, and registration code obtained by Pepperdine librarian. This database is only available to current Pepperdine students, faculty, and staff.
Tip: Use GfK MRI Mediamark Reporter to view demographic data and media viewer rates for those who reported engaging in many different activities by degrees of frequency (e.g., once in the past year, once per month, 2+ times a week).