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InfoGuides | Pepperdine Libraries

MKTG Graziadio Marketing Classes Library Research Guide: Demographics and Target Markets

This guide will provide select library resources helpful to students in Graziadio Marketing classes along with other Graziadio courses with E2B live company research.

Top Resources for Understanding the Consumer

Consumer Lifestyles information can be found from the Consumers section of the Passport opening page using the following steps:

  1. Select Consumers from the upper menu box
  2. On the resulting page, find the Explore Analysis box and select the following
    • From Choose Industry, select Lifestyles from the drop down menu
    • From Choose Category, select Lifestyles from the menu options
    • From Choose Geography to select a Country or Region from the drop down box
    • Click Go


Additional Consumer Demographic Data Resources

Using Claritas 360 from SRDS for Consumer Demographic Data (Geographic & Other Breakouts)

Additional Resources for Consumer Demographic Data