MKTG Graziadio Marketing Classes Library Research Guide

Specialized publications - known as industry or trade publications - help those inside an industry to understand the most recent trends and news impacting sales, market, growth, and strategy. When you search in the databases below, you will obtain articles from a wide variety of publications written for those within the industry.

Try using product names, company names, brands, competitor names, and/or industries along with some of these suggested keywords:

• "ad campaign"
• advertis*
• "baby boomers"
• brands
• "brand awareness"
• "buying patterns"
• "consumer behavior"
• "consumer engagement"
• customer or consumer
• demographics
• expenditures
• "gen x" or "generation x"
• "gen y" or "generation y"
• "gen z" or "generation z"
• market
• marketing
• "marketing channels"
• "market segment"
• millennials
• moms
• pricing
• purchase
• purchasing
• "purchasing decision"
• sales
• segmentation
• "spending patterns"
• "social media"
• strategy
• "target market"
• teens
• value