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MKTG Graziadio Marketing Classes Library Research Guide: Rounding Out Your Research
This guide will provide select library resources helpful to students in Graziadio Marketing classes along with other Graziadio courses with E2B live company research.
Specialized publications - known as industry or trade publications - help those inside an industry to understand the most recent trends and news impacting sales, market, growth, and strategy. When you search in the databases below, you will obtain articles from a wide variety of publications written for those within the industry.
Select Library Databases for Locating Business News Articles
Example: I want to locate current news about Jones Lang LaSalle.
Click on Companies/Markets, select Company
Enter in JLL (ticker symbol) or the company name Jones Lang LaSalle
Select Jones Lane Lasalle, Inc. from the list of results
On the resulting Company Snapshot page, scroll down or click on News
In the news section, select the type of news most relevant from the Suggested Categories List
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier includes full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily
Example: I need to find articles related to Tesla's marketing strategy.
type in Tesla in the first search box and select CO Company Entity
type in marketing OR branding in the second search box
Example: I need to find articles related to medical spending in the United States
type in "medical expenditures" OR "healthcare expenditures" in the first search box
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents. For an overview of how to use Nexis Uni, visit this page.
This database is only available to current Pepperdine students, faculty, and staff.
Try using product names, company names, brands, competitor names, and/or industries along with some of these suggested keywords: