MKTG Graziadio Marketing Classes Library Research Guide

Example: I want to read the Hoover's report for the very well-known, but privately-held, Hallmark Greeting Card company

    Under the heading "What are you interested in?" click the box for "A Publication"
    Type "Hallmark Cards, Inc." into the box "Search Something Specific
    In Find publication, type "Hoovers Company Records - In-depth Records"
    Click Search
    Locate the Hoovers Company Report for "Hallmark Cards, Incorporated" Hoover's Company Records - In-depth Records



Example: I need the financial data on Hallmark Greeting Cards.

• Enter Hallmark Cards, Inc. in the search box after signing in to your account
• Click Go
• Select the record titled Hallmark Cards, Inc.

Example: I need a stock report on Cisco.

• Type Cisco into the search box at the top of the screen and click search
• On the left-hand side of the screen, go to the section for Research and click Equity Research
• Click the PDF icon to access the report

Example: I want to locate competitors to the company Ford.

• Hover over Companies/Markets at the top menu display
• Select Company from the pull-down list
• Type Ford into the company name/ticker symbol search box
• On the resulting Company Snapshot page, find Peer Comparisons in the left sidebar menu