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InfoGuides | Pepperdine Libraries

STGY Graziadio Strategy: Trade Publications | Tracking Trends

This research guide is intended to provide resources for researching topics related to industry and corporate business strategy.

There are many library business databases that will contain articles from newspapers, magazines, journals, and scholarly publications  The two featured below contain trade publications helpful for locating the latest trends about businesses. If you would like additional suggested resources for locating articles please visit the library Infoguide for Articles page.

Factiva

Example: I need articles about Zara's strategies.

  • Select Search at the top of the screen and select Search Builder
  • Type zara and strateg$ into the search box (strateg$ provides results for strategy, strategies, strategy, etc.)
  • Select All Years for the date
  • Scroll down to More Options and click the link
  • Click the box for Exclude Recurring pricing and market data
  • Click Run Search
  • Use the pull-down menu top sort articles by relevance instead of by date
  • Limit articles to specific regions with the Region box (scroll to locate) 

Business Source Premier

Example: I need some articles on Costco's strategies.    

  • Type costco into the first box and select CO Company Entity with the pull-down menu 
  • Type business planning or strateg* into the second box and select SU Subject from the dropdown menu
  • Click Search    
  • Tip: limit your search to newer articles, with the publication date section on the left, and be sure to click Update

Example: I need articles on General Motors value chain.

  • Type general motors into the first box and select CO Company Entity with the pull-down menu  
  • Type suppliers or supply chain into the second box
  • Click Search
  • Tip: limit your search to newer articles, with the publication date section on the left, and be sure to click Update

Operations Management Keywords

Try using product names, company names, brands, competitor names, and/or industries along with some of these suggested keywords:

  • "backward integration"
  • "business logistics"
  • "business planning"
  • "business strategy"
  • "decision making"
  • "downstream integration"
  • distribution
  • "forward integration"
  • fulfillment
  • "industrial management"
  • "inventory management"
  • logistics
  • management
  • operations
  • "operations management"
  • "quality control"
  • "strategic planning"
  • strategy
  • "supply chain"
  • "supply chain management"
  • "upstream integration"
  • "vertical integration"