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STGY Graziadio Strategy: Industry Strategy | Porters 5 Forces
This research guide is intended to provide resources for researching topics related to industry and corporate business strategy.
There are many library business databases containing industry reports. The two featured below contain industry profiles. There are many more library resources for industry reports (e.g., Passport, S&P Net Advantage, ThomsonONE Research). If you would like additional suggested resources for industry research, please visit the library Infoguide for Industry Research page.
Harvard Business Review's Explainer Video on Porter's Five Forces
Industry and Market Reports for Strategy (IBIS World)
Access to research reports containing key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry. Charts and graphs download into Excel, and detailed written analysis provides explanations and insights. Our subscription also includes Global Market Research Reports that analyze 75 of the largest industries on a world-wide scale.
Example: I need to know about how competitive the industry is for publishing kids books
Type "childrens books" into the search box
Select the record titled "Children's Book Publishing in the US"
Locate the Tab for Competitive Landscape and Find the Section Barriers to Entry
Porter's Five Forces within Industry Reports (Business Source Premier)
Access to the industry’s most used business research database, providing full text for more than 2,200 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier includes full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily
Example: I want a report that discusses Michael Porter's Five Forces and how they relate to the cell phone industry.
Type mobile phones into the first box
Type united states into the second box
Scroll down to Publication Type and select Industry Profile
The report titled Mobile Phones Industry: the United States from the company MarketLine will have a five forces analysis
Tip: this analysis is very brief and other resources may be necessary to complete your 5 forces analysis