There are many library business databases containing industry reports. The two featured below contain industry profiles. There are many more library resources for industry reports (e.g., Passport, S&P Net Advantage, Refinitiv). If you would like additional suggested resources for industry research, please visit the library Infoguide for Industry Research page.
Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
Example: I need to know about how competitive the industry is for publishing kids books
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Example: I want a report that discusses Michael Porter's Five Forces and how they relate to the cell phone industry.
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