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There are many library business databases that will have company profiles and reports. Sections within research reports specific to corporate strategy and SWOT analyses can be found in the instructions listed below using Business Source Premier and LexisNexis Uni. Please note: not all companies will have a Hoovers, GlobalData, or Marketline report. There are many more library resources for company reports (e.g., Passport, S&P Net Advantage, and ThomsonONE Research). If you would like additional suggested resources for company reports, please visit the library Infoguide forCompany Research page.
Hoovers Strategy Analysis (LexisNexis Uni)
Example: I want to read Hoover's information on company strategy for Hallmark Greeting Card company
Under the heading "What are you interested in?" click the box for "A Publication"
Type "Hallmark Cards, Inc." into the box "Search Something Specific
In Find publication, type "Hoovers Company Records - In-depth Records"
Locate the Hoovers Company Report for "Hallmark Cards, Incorporated" Hoover's Company Records - In-depth Records
Search within the In-Depth Hoovers Company Record for the section Strategy
SWOT (TOWS) Analysis from GlobalData Reports (LexisNexis Uni) and Marketline (Business Source Premier)