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BA 355: Principles of Marketing (Novell): Home

these will help you find resources for you assignment

Marketing Image


This research guide is intended to provide you with sources for secondary data for your marketing plan.

Here is some of the information you can obtain:

  • Secondary data sources on market size
  • Demographics of your target market
  • Financial data on your companies
  • Consumer attitudes
  • Competitors

Marc Vinyard

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Marc Vinyard