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InfoGuides | Pepperdine Libraries

BA 355: Principles of Marketing (Novell): Home

these will help you find resources for you assignment

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Welcome

This research guide is intended to provide you with sources for secondary data for your marketing plan.

Here is some of the information you can obtain:

  • Secondary data sources on market size
  • Demographics of your target market
  • Financial data on your companies
  • Consumer attitudes
  • Competitors

Marc Vinyard

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Marc Vinyard
Contact:
Appointments are available both for in-person and Zoom.

Appointment times don't match your availability? no problem email me and we will find a time that works.
310-506-7436
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