Skip to main content
InfoGuides | Pepperdine Libraries

BA 355: Principles of Marketing (Novell): Home

these will help you find resources for you assignment

Marketing Image

Welcome

This research guide is intended to provide you with sources for secondary data for your marketing plan.

Here is some of the information you can obtain:

  • Secondary data sources on market size
  • Demographics of your target market
  • Financial data on your companies
  • Consumer attitudes
  • Competitors

Marc Vinyard

Marc Vinyard's picture
Marc Vinyard
Contact:
310-506-7436