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BA 355: Principles of Marketing (Novell)

these will help you find resources for you assignment

Companies and their corporate structure

04: Thursday

  • Bose (private) Sleep machine (e.g., white noise)
  • AllTrails (private) Trail mix
  • Rimowa (owned by LVMH public) Compression luggage system
  • Apple (public or Sprinkles Cookies (Sprinkles Cupcakes) Electric toothbrush or scented candles

05: Thursday

  • Starbucks (public) RTD cocktails
  • Guayakí  (private) Fitness energy drink
  • Erewhon  (private) Subscription box (food and home)
  • Dr. Pepper Zero Calorie Healthier drink (allulose instead of aspartme)

06: Tuesday

  • Aquaphor (owned by Beiersdorf AG public Moisturizer
  • AirBnB or Hello Fresh (public Germany) Experiences Subscription or Cocktail/Mocktail Drink Kits
  • Lululemon (public) Wetsuits
  • Tiffany’s (owned by LVMH- public) Perfumed jewelry

07: Tuesday

  • Tesla (public) or Brita (Clorox public): E-bike or water filter with vitamin infusion
  • Tesla (public) : Home security camera system
  • Ben & Jerry’s: (owned by Unilever public)  Flavored protein powder

S&P Net Advantage

Example: I need financial data for Tesla

  • Type tesla and select Tesla, Inc. (NasdaqGS:TSLA)
  • Click the link on the left-hand side for Income statement for revenues and net income data.
  • Click the link for ratios for the net income margin
  • Click segments for breakdowns of Automotive and Energy Generation and Storage segments

This search will also work for Lululemon, Apple, AirBNB, Starbucks

Example: I need financial data on Unilever (the owner of Ben & Jerry's)

  • Type unilever into the box and select and select Unilever PLC (LSE:ULVR)
  • Click the link on the left-hand side for Income statement for revenues and net income data
  • On the financial statements screen, click link for More Options to change the currency to US Dollars and click Go
  • Click the link for Segments to get a breakdown of sales for Ice Cream

Example: I need financial data on Clorox (owns Brita filters)

  • Type Clorox into the box and select The Clorox Company (NYSE:CLX)
  • Click the link on the left-hand side for Income statement for revenues and net income data
  • Click the link for Segments on the left-hand side and select "Lifestyle" for the segment that includes Brita

Example: I need financial data for Beiersdorf AG (owns Aquaphor)

  • Type Beiersdorf AG into the box and select Beiersdorf Aktiengesellschaft (XTRA:BEI)
  • Click the link on the left-hand side for Income statement for revenues and net income data
  • On the financial statements screen, click link for More Options to change the currency to US Dollars and click Go

Example: I need financial data on LVMH (owns Rimowa)

  • Type LVMH into the box and select LVMH Moët Hennessy - Louis Vuitton, Société Européenne (ENXTPA:MC)
  • Click the link on the left-hand side for Income statement for revenues and net income data
  • On the financial statements screen, click link for More Options to change the currency to US Dollars and click Go
  • Click Segments on the left-hand side for a breakdown of sales for Fashion & Leather goods which is relevant Rimowa

Example: I need financial data on LVMH (owns Tiffany & Co)

  • Type LVMH into the box and select LVMH Moët Hennessy - Louis Vuitton, Société Européenne (ENXTPA:MC)
  • Click the link on the left-hand side for Income statement for revenues and net income data
  • On the financial statements screen, click link for More Options to change the currency to US Dollars and click Go
  • Click Segments on the left-hand side for a breakdown of sales for Watches & Jewelry which is relevant Tiffany & Co,

PrivCo

Example: I need revenues for Guayaki Sustainable Rainforest Products.

  • Register an account with your Pepperdine email address
  • Search Guayaki Sustainable Rainforest Products
  • Click the tab for "Financials"

Statista

Example: I need financial data for Tiffany & Co (private):

  • Click Insights at the top of the screen and then select Explore Company Insights
  • Type Erewhon Natural Foods Market into the find companies box and click search

Try this same search for  Bose Corporation, Alltrails, Sprinkles Cupcakes.

Example: I'm looking for industry statistics for the jewelry industry.

  • Type jewelry into the box and click search
  • Click the link for Filters on the right-hand side and select Reports for Content Type and United States for Location
  • Select reports such as "Jewelry market in the U.S."
  • Also consult the Fragrance market in the U.S. report

Additional Reports/Charts:

  • RTD alcoholic beverages market in the U.S.- Statistics & Facts
  • Skin care market in the U.S. - statistics & facts AND Beauty & Cosmetics in the U.S. 2023
  • Fragrance market in the U.S. - statistics & facts AND Jewelry market in the U.S.
  • Travel and tourism in the U.S.(report)
  • U.S. Bicycle Industry - Statistics & Facts (report) or Target audience: Electric bike (e-bike) owners in the United States
  • Smart home in the United States - statistics & facts OR Security & surveillance technology - statistics & facts
  • Target audience: Protein supplement users in the United States
  • Generation Z fashion in the United States - statistics & facts (loungewear) and longewear (charts)
  • trail mix (charts)  AND Fruits & Nuts: market data & analysis
  • Luggage market worldwide - statistics & facts
  • Global candle market (report)
  • Oral health and dental care in the U.S. - Statistics & Facts (report) 
  • Energy drinks market in the U.S. - statistics & facts (Report) and Target audience: Energy drink consumers in the United States (report)
  • Meal kits in the U.S.(report) or Target audience: Meal kit customers in the United States (report)
  • Water Sports Equipment (set US as the region) AND Surfing - statistics & facts
  • Leading methods and products used to fall asleep among consumers in the United States as of January 2023 (chart) AND Sleep in the U.S. - Statistics & Facts (report)

IBISWorld

IBIS World will assist you with the following aspects of your Marketing Plan:

  • Situation/Market Analysis
  • Competitor Analysis
  • Distribution
  • Financial Evaluation

IBISWorld is a great resource for industry report on specific industries such as convenience stores, daycare, or custom screen printing.

Example: I need an industry report for relevant to flavored protein powder.

  • Type vitamins into the box and select "Vitamin & Supplement Manufacturing in the US"

Additional reports relevant to group projects:

  • Coffee Production in the US and Syrup & Flavoring Production in the US
  • Jewelry Manufacturing in the US and Perfume & Fragrance Manufacturing in the US
  • Meal Kit Delivery Services in the US
  • Cosmetic & Beauty Products Manufacturing in the US
  • Audio & Video Equipment Manufacturing in the US
  • Bicycle Manufacturing in the US
  • Tour Operators in the US
  • Athletic & Sporting Goods Manufacturing in the US
  • Energy Drink Production in the US
  • Women's, Girls' and Infants' Apparel Manufacturing in the US
  • Leather Good & Luggage Manufacturing in the US
  • Candle Manufacturing in the US
  • Dried Fruit & Vegetable Snack Production in the US
  • RTD Mixed Spirit Production in the US

Passport

Example:  I need an industry report for relevant to a pre-workout blend or dairy free protein shake or protein ice cream.

  • Type sports nutrition us into the search box and select Sports Nutrition in the US
  • Download a PDF copy of the report

Additional Reports:

  • Rtds in the US
  • Skin Care in the US
  • Jewellery in the US and Fragrances in the US
  • Sports Nutrition in the US
  • Sleep Aids in the US
  • Sportswear in the US or Womenswear in the US
  • Cooking Ingredients and Meals in the US
  • Oral Care in the US
  • Bags and Luggage in the US
  • Air Care in the US
  • Sweet Biscuits, Snack Bars and Fruit Snacks in the US

Mintel

Example:  I need an industry report for relevant to protein powders

  • Type sports drinks into the box and select the report titled, "Sports and Performance Drinks - US - 2023"
  • Be sure to select the Excel Databook to obtain a demographic breakdown for all of the survey questions

Additional Reports:

  • Facial Skincare - US - 2023
  • Watches and Jewelry - US - 2021 and Fragrance Trends in Beauty - US - 2021
  • RTD Alcoholic Beverages – US – 2023
  • Smart Homes - US - 2023
  • Water Filtration - US - 2022
  • Energy Drinks - US - 2023
  • Aircare - US - 2023 (Candles)
  • Sleep Health - US - 2023
  • Prepared Meals - US - 2023
  • Oral Health - US - 2023
  • Women's Clothing - US - 2023 OR Athleisure - US - 2022
  • Nuts, Seeds and Trail Mix - US - 2022

Simmons (demographic information)

Simmon Brand Catalyst will assist you with the following aspects of your marketing plan:

  • Consumer demographics
  • Consumer attitudes/Psychographics
  • Identify the best places to advertise

After logging in:

  • Select Catalyst at the top of the screen and select Brand Catalyst
  • Click Launch 2.0
  • Select Profile at the top of the screen and select Brand Catalyst

Demographic data will be available for these products/services:

  • Surfing and scuba
  • trail mix
  • Toothbrush (electric)
  • Yoga
  • Energy drinks
  • Subscription Boxes
  • Facial moisturizer
  • Cocktails
  • Jewelry
  • Luggage
  • Burglar alarm Wi-Fi
  • Bicycle
  • Candle (air freshener type)
  • Water filter

Specific brands:

  • aquaphor
  • brita

SWOT Analyses and Articles

Example: I want articles on flying cars.

  • Click Choose Databases and click the box for Academic Search Complete and then click OK so both databases are searched simultaneously.
  • Type flying automobiles into the box and click search
  • Please note that there aren't many articles on flying trailers/RV's

Example: I want a swot analysis for Apple inc.

  • Type procter & gamble into the first box
  • Type swot into the second box and change Select a Field to TX Text with the pull-down menu
  • On the left-hand side set the date for 2020-2022
  • Please Note: these SWOT Analyses are very basic and far from perfect

Example: I need a SWOT Analysis for Spotify.

  • Click the link for "A Publication"
  • Type spotify swot analysis into the "Search for Something Specific Box"
  • Tye globaldata into the Find Publication box and select GlobalData Company Profiles

SWOT Analyses will also be available for these companies:

  • Sirius XM
  • Netflix

Market Research Reports (not owned by Pepperdine)

Example: I need information about the market size for compression therapy.

Here are are reports that provide summary estimates of the market size and list competitors.

Example: I need market research reports for wetsuits

Example: I need market research reports on sleep machines.

Example: I need market research reports on security cameras.

Insider Intelligence (formerly eMarketer)

Example: I want reports and statistics relevant to security cameras.

  • Type smart home and click search
  • Access the record "Smart Home, US" for statistics on security cameras

DemographicsNow

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