BA 355: Principles of Marketing (Novell)

04: 

• GT's Kombucha ice pops
• Amazon EchoFridge (smart fridge that reorders food on Amazon)
• Trader Joe’s Meal kit/subscription box or coffee bar

05: 

• Rare Beauty - sunscreen/skincare
• Apple Pet Collar – GPS and fitness tracker
• Starbucks Coffee Subscription Club Box

06: 

• Tesla Electric motorcycle
• Celsius energy chews
• Apple Luma (smart lamp)

Example: I need financial data for Apple

• Type apple and select Apple Inc. (NasdaqGS:AAPL)
• Click the link on the left-hand side for Income statement for revenues and net income data.
• Click the link for ratios for the net income margin

This search will also work for Amazon, Tesla and Starbucks.

Example: I need revenues for Trader Joe's

• Register an account with your Pepperdine email address
• Search Erewhon
• Click the tab for "Financials"

Additional Companies:

• GT's living foods

Example: I'm looking for industry statistics for subscription boxes

• Type subscription boxes into the box and click search
• Click the link for Filters on the right-hand side and select Reports for Content Type 
• Select reports such as Subscriptions & direct selling in the U.S. - statistics & facts
• Other reports are available for Kombucha, smart appliances Meal kits in the U.S.

Example: I'm looking for demographic information on people who ride motorcycles.

• Type motorcycles into the box and click search
• Click the for Content type on the right-hand side and select Consumer Insights
• Select the report "Target audience: Motorcycle owners in the United States"
• Similar reports are available for smart appliances, energy drinks, dog owners, skin care, meal kits and smart home lighting

Example: I want to compare my company's brand KPIs with competitors.

• Click the link for Insights at the top of the screen and select Consumer Insights
• Click Enter the Consumer Insights Tool
• At the top right-hand side of the screen, change Surveys to Brand KPIs
• Select the industry representing your company (e.g. energy drinks, cars, restaurant chains, smartphones, etc)

IBIS World will assist you with the following aspects of your Marketing Plan:

• Situation/Market Analysis
• Competitor Analysis
• Distribution
• Financial Evaluation

IBISWorld is a great resource for industry report on specific industries such as convenience stores, daycare, or custom screen printing.

Example: I need an industry report for relevant to kombucha

• Type kombucha into the box and select Kombucha Production in the US
• You can also look at Ice Cream Production in the US

Additional reports relevant to group projects:

• Major Smart Appliance Manufacturing in the US
• Number of pets (cats and dogs)
• Meal Kit Delivery Services in the US
• Motorcycle, Bike & Parts Manufacturing in the US
• Energy Drink Production in the US
• Lighting Fixtures Manufacturing in the US
• Sunscreen Manufacturing in the US or Cosmetic & Beauty Products Manufacturing in the US

Example:  I need an industry report for relevant to wellness coffee drinks.

• Type wellness us and select HW Hot Drinks in the US
• Download a PDF copy of the report

Additional Reports:

• Refrigeration Appliances in the US
• Cafés/Bars in the US
• Pet Products in the US
• Coffee in the US
• Energy Drinks in the US
• Home Furnishings in the US
• Skin Care in the US or Sun Care in the US
• RTD Tea in the US and Ice cream in the US
• Cooking Ingredients and Meals in the US

You must create an account to access Mintel: Click the person icon at the top of the screen and click the link for Portal and create an account using your Pepperdine email address

Example:  I need an industry report for relevant to energy drinks

• Type energy drinks and select Energy Drinks – US – 2024

Additional Reports:

• Smart Homes - US - 2023
• Pet Supplies – US – 2024 and America's Pet Owners – US – 2024
• Coffee and RTD Coffee – US – 2024 and Functional Drinks – US – 2024
• Foodservice Coffee and Tea – US – 2024
• Facial Skincare – US – 2024 or Suncare and Skin Protection – US – 2025
• Major Household Appliances - US - 2023
• Tea and RTD Tea – US – 2024 and Ice Cream & Frozen Novelties – US – 2024
• Foodservice Coffee and Tea – US – 2024

Simmon Brand Catalyst will assist you with the following aspects of your marketing plan:

• Consumer demographics
• Consumer attitudes/Psychographics
• Identify the best places to advertise

After logging in:

• Select Catalyst at the top of the screen and select Brand Catalyst
• Click Launch 2.0
• Select Profile at the top of the screen and select Quick Report

Demographic data will be available for these products/services:

• Refrigerator and smarthome
• Motorcycles
• Meal Kits
• Subscription boxes
• Energy Drinks
• Lighting smart home
• Kombucha

Specific brands:

• Apple
• Starbucks
• Trader Joe's

Example: I want reports and statistics relevant to security cameras.

• Type smart home and click search
• Access the record "Smart Home, US" for statistics on security cameras

Example: I need an article with a sales estimate for Rare Beauty.

• Type rare beauty and sales into the box and click search
• The article Rare Beauty. (cover story)