Use the following links to discover the behaviors of your targeted consumers through hard data and scholarly articles/journals provided by an array of databases.
Provides full text coverage to peer-reviewed titles in the social sciences, humanities, general science, multi-cultural studies, education and more.
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Consumer survey data includes over 700 psychographic measures to understand target consumers' general attitudes, media usage, and shopping habits. Access restricted to five simultaneous users.
The American Psychological Association’s (APA) resource of peer-reviewed articles in psychology, behavioral science and mental health.
Explore. Discover. Create.
24255 Pacific Coast Highway, Malibu, CA 90263 Phone: 310.506.7273Copyright © 2022 Pepperdine University
