Graziadio (EMBA)

Provides full text coverage to peer-reviewed titles in the social sciences, humanities, general science, multi-cultural studies, education and more.

Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.

Consumer survey data includes over 700 psychographic measures to understand target consumers' general attitudes, media usage, and shopping habits. Access restricted to five simultaneous users.

Provides data to measure consumer demand, target segmentation, evaluate locations and assess markets.

For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.