Graziadio (EMBA): Demographics

Note: This resource will be deactivated in June 2021 and will be replaced by Simmons Brand Catalyst.
(REGISTRATION CODE AND ACCOUNT REQUIRED) Accounts expire twice a year on 7/31 and 12/31. You may need to re-register. Provides access to GfK MRI’s Survey of the American Consumer for academic use and allows users to tap into several market segmentation reports. Users will need to create an account using their pepperdine.edu e-mail address, and registration code obtained by Pepperdine librarian. This database is only available to current Pepperdine students, faculty, and staff.

Simmons Insights provides survey data from the Simmons National Consumer Study, National Hispanic Consumer Study, and New Media Study. The consumer studies include consumer usage behavior for all major media (more than 450 product categories and over 8,000 brands). The consumer studies include over 700 psychographic measures to understand customer targets across categories such as general attitudes, media, and shopping habits. The New Media Study measures attitudes and use of emerging media technologies. Academic license is restricted to 5 simultaneous users.

Access to accurate, up-to-date media information including detailed ad rates, dates and contact data plus demographic information; catalogs more than 100,000 U.S. and international media properties. *** Claritas 360 has replaced the Nielsen Segmentation & Market Solutions module.***

From Euromonitor International, Passport GMID provides business intelligence on countries, consumers and industries and offers detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data from 1997 and forecasts through 2020. This database is only available to current Pepperdine students, faculty, and staff.

Claritas 360 (formerly Nielsen Segmentation & Market Solutions) is an application available within SRDS that allows users to measure consumer demand and evaluate locations and markets. It provides users with information for finding best customers, customer locations, and how best to engage with them. For tips on using Claritas 360, please visit this guide.