Guides: Graziadio (EMBA): Demographics

Description

Use the following links to help gather demographics data for your environmental scan as well as consumer data.

DemographicsNow (Gale Business) This link opens in a new window
Demographic data mapping tool for custom reports, plus directory data of U.S. businesses and consumers.

Simmons Insights (Formerly Simmons OneView) This link opens in a new window
Consumer survey data includes over 700 psychographic measures to understand target consumers' general attitudes, media usage, and shopping habits. Access restricted to five simultaneous users.
SRDS Media Solutions This link opens in a new window
Access to accurate, up-to-date media information including detailed ad rates, dates and contact data plus demographic information, plus Claritas 360 platform.
Passport (formerly Global Market Information Database) This link opens in a new window
Market research reports on countries, consumers and industries from Euromonitor International. Historic data from 1997 plus up-to-date forecast models including industry reports and market share data. This database is only available to current Pepperdine students, faculty, and staff.
Claritas 360 (SRDS - formerly Nielsen Segmentation & Market Solutions) This link opens in a new window
Provides data to measure consumer demand, target segmentation, evaluate locations and assess markets.