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E2B Psychographic & Demographic Market Research: IBIS World
Using market research data to determine demographic, behaviors, and psychographic information for your market target
Access to research reports containing key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry. Charts and graphs download into Excel, and detailed written analysis provides explanations and insights. Our subscription also includes Global Market Research Reports that analyze 75 of the largest industries on a world-wide scale. This database is only available to current Pepperdine students, faculty, and staff.
IBIS World Report
IBIS World Search List Instructions
When you first log into the IBIS World database use the search bar to search for an industry to pull an industry analysis.
Use the left filtration methods to filter the search results based on region and content type.
Looking after every search result entry will tell you what region or content type the report falls under.
IBIS World Report Instructions
Use the navigation tools on the left to browse through the different parts of the industry report.
Please take note of the author, report title, and the date of publication of this report. You will need this information in order to cite this report.
You can also download this report by clicking on the red arrow after the title of the report.
Downloading the report will create a PDF file of the report. The PDF file contains page numbers which makes citing much easier.