Guides: ECNM 657 Parsons: Industry Market Forces

Harvard Business Review Explains Porter's Five Forces

Business Source Complete

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Use Business Source Premier to locate Marketline industry profiles. Marketline industry profiles contain a section of the industry report labeled "Porter's Five Forces." Please note: not every industry is profiled within Business Source Premier.

Example: I want a report that discusses Michael Porter's Five Forces and how they relate to the cell phone industry.

Type mobile phones into the first box
Type united states into the second box
Scroll down to Publication Type and select Industry Profile
Click Search
The report titled Mobile Phones Industry: the United States from the company MarketLine will have a five forces analysis
Tip: this analysis is very brief and other resources may be necessary to complete your 5 forces analysis

IBIS World

IBISWorld This link opens in a new window
The IBISWorld database doesn't use the term "Porter's Five Forces" in any of its reports, but the profiles will help with a Porter's Five Forces analysis because the reports will discuss concepts such as "barriers to entry."

Why Use Library Databases to Look for Industry Profiles?

Industry profiles from Pepperdine's library databases provide full-text access to content that is informative when looking to contextualize the larger market that a particular company is within and to better understand the forces that shape that market. These profiles contain vital industry statistics, identify competitive forces, and outline the structure of the industry as it drives competition and profitability. Use the two library databases below - IBIS World and Business Source Premier Marketline Reports - to identify the Porter's Five Forces within an industry.