This concise and readable book is a level-by-level primer that addresses the core subjects in business information systems and business information technology to enhance students' understanding of these key areas.
Analytics at Work presents strategies for effectively deploying analytics in day-to-day operations--one business decision at a time. The book demonstrates many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. This implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.
This title takes a practical approach to information security by focusing on real-world examples. While not sidestepping the theory, the emphasis is on developing the skills and knowledge that security and information technology students and professionals need to face their challenges. Students and professors in information technology, computer science, and engineering, and professionals working in the field will find this reference most useful to solve their information security issues.
In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He shows us exactly what we can do to reform our government surveillance programs and shake up surveillance-based business models, while also providing tips for you to protect your privacy every day. You'll never look at your phone, your computer, your credit cards, or even your car in the same way again.
Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. A fundamentally optimistic book, The Second Machine Age will alter how we think about issues of technological, societal, and economic progress.
This newest edition continues the tradition of excellence in project management with a standard that is even easier to understand and implement, with improved consistency and greater clarification. In this edition: new data flow diagrams clarify inputs and outputs for each process; two new processes are featured; and much more.
This textbook is comprised of detailed case studies covering challenging real world applications of OR techniques. Among the overall goals of the book is to provide readers with descriptions of the history and other background information on a variety of industries, service or other organizations in which decision making is an important component of their daily operations.