Guides: Integrated Marketing Communication: Databases for Integrated Marketing Communication

Marketing Databases

Insider Intelligence (formerly eMarketer) This link opens in a new window
Includes daily market and media research articles, analyst reports, and a database of e-business and online marketing statistics.

YouGov America
International online research data & technology group with over 20 years of consumer data.

Census Business Builder
Interactive maps, charts and reports using select demographic and economic data from the Census Bureau
Census Infographics & Visualizations
Charts, tables and interactive maps using Census data in wide range of topics.
Data.gov
The United States government's open data website which provides access to datasets published by agencies across the federal government.

ICPSR Direct This link opens in a new window
Inter-University Consortium for Political and Social Research collection of social science data. First time users will be asked to create an ICPSR MyData account.

American Customer Satisfaction Index
A national index of customer satisfaction by company and industry.

Business Source Complete This link opens in a new window
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
Emerald Management Journals This link opens in a new window
Abstracts and full text articles from academic journals covering marketing, management, human resources, economics, information management, operations, engineering, production and property, education, health and social care.
EBSCOhost databases This link opens in a new window
Full-text databases and popular databases ranging from general reference collections to specially designed, subject-specific databases.
Opposing Viewpoints in Context This link opens in a new window
Information on social issues including articles, topic overviews, statistics, primary documents, links to websites, interactive maps, videos, and streaming audio.
CQ Researcher This link opens in a new window
Provides professionally fact-checked and footnoted reports on the most current and controversial issues of the day.

Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research. They do not take policy positions.

ProCon.org This link opens in a new window
Non-biased pros and cons of debatable issues, plus reference information relevant to those issues.
Rand Corp. Publications This link opens in a new window
Research reports on Children and Families, Education and the Arts, Energy and Environment, Health Care, Infrastructure and Transportation, International Affairs, Law and Business, National Security, Public Safety, Science and Technology.
PsycTests This link opens in a new window
Descriptive summaries, articles and citations on the development and assessment of psychological tests, scales, instruments and measures used in psychology research and teaching.

Business Plan Handbook by Gale Editors (Editor)
ISBN: 9780787666828
Publication Date: 2006-09-19
Collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America, plus a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.

Sage Research Methods This link opens in a new window
Practical tool for access to books, journals, videos and reference material for help understanding and choosing methods, designing research projects and writing up findings.
United States Census Bureau Data This link opens in a new window
Leading source of up-to-date demographic data about the United States people and economy.