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Note: This resource will be deactivated in June 2021 and will be replaced by Simmons Brand Catalyst. (REGISTRATION CODE AND ACCOUNT REQUIRED) Accounts expire twice a year on 7/31 and 12/31. You may need to re-register. Provides access to GfK MRI’s Survey of the American Consumer for academic use and allows users to tap into several market segmentation reports. Users will need to create an account using their pepperdine.edu e-mail address, and registration code obtained by Pepperdine librarian. This database is only available to current Pepperdine students, faculty, and staff.