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InfoGuides | Pepperdine Libraries

BA 355: Principles of Marketing (Bauer): Marketing Databases

these will help you find resources for you assignment

Corporate Structure of Companies

BA355-01

Tesla (public) wireless charging mat

Chick-fil-A (private) vegan line

Pep Boys (public) college car washing service

LinkedIn (owned by Microsoft-public) Tapped In

Crest (owned by Procter & Gamble: public) breath monitor

BA355-02

Guayaki (private) protein bars

Uber (public) move

Incase (owned by Incipio LLC: private) fan pad

Delta (public) private jets

Lululemon (public) jacket

Company Financial Data

Example: I need financial data on Tesla.

  • Type tesla into the search box and select Tesla, Inc. (NasdaqGS:TSLA)
  • On the left-hand side, click the links for the income statement and ratios

Example: I need financial data for Pep Boys

  • Type icahn enterprises (the parent company of Pep Boys)  into the box and select Icahn Enterprises L.P. (NasdaqGS:IEP)
  • On the left-hand side, click the links for the income statement and ratios
  • On the left-hand side, click Compustat Financials and then select Segments to get a breakdown of sales for the automotive segment

Example: I need financial data for Crest.

  • Type procter & gamble (the parent of Crest) into the box and select The Procter & Gamble Company (NYSE:PG)
  • On the left-hand side, click the links for the income statement and ratios
  • On the left-hand side, click Compustat Financials and then select Segments to get a breakdown of sales for the Health Care segment

These companies are publicly-traded and have financial data in S&P Net Advantage:

  • Delta Airlines, Uber,  Lululemon and LinkedIn (search for the Microsoft- the parent organization)

Example: I need sales data for Chick-fil-a, Guayaki, Incase (search for the parent Incipio LLC

  • Register an account with your Pepperdine email address
  • Search for your company
  • Click the tab for Financials

Company Profiles, Articles & SWOT Analyses

Example: I want a swot analysis for Procter & Gamble

  • Type procter & gamble into the first box
  • Type swot into the second box and change select a field to TX all text with the pulldown menu
  • Click search
  • Go to Publication date on the left-hand side to limit the date from 2020-2021

A swot analysis is also available for Delta Airlines, Lululemon.

If a swot analysis isn't available for your company, you can search for a similar business (e.g. McDonald's for the Chick-fil-A group).

Example: I need a SWOT Analysis for Telsa.

  • Click the link for "A Publication"
  • Type delta swot analysis into the "Search for Something Specific Box"
  • Tye globaldata into the FInf Publication box and select GlobalData Company Profiles

SWOT Analysis profiles are available for:

  • Lululemon
  • Lyft (an example that is similar to Uber)

Demographic Information

MIntel will assist you with the following aspects of your Marketing Plan:

  • Consumer Segmentation & Targeting
  • Competitor Analysis
  • Distribution
  • Pricing
  • *Mintel is a great resource for Psychographics*

Example: I need a report relevant to a breath monitor.

  • Type bad breath into the search box and limit your results to "Reports"
  • Access the report titled "Oral Health - US - May 2021"

Other reports that can be relevant:

  • Snack, Nutrition and Performance Bars - US - March 2021 (Protein Bars)
  • Social Media Trends - US - May 2021 (Tapped in)
  • Plant-based Proteins - US - May 2021 (vegan line)/Quick Service Restaurants - US - March 2021
  • Casualization of Fashion: Incl Impact of COVID-19 - US - November 2020 or Men's & Women's Clothing: Incl Impact of COVID-19 - US - September 2020 (jackets)
  • Marketing to Affluent and HNW Consumers - US - March 2021 (relevant to Tesla and Delta groups)
  • Airlines: Incl Impact of COVID-19 - US - December 2020 (Delta group)
  • Mobile Phones - US - March 2019 (Go to Consumer and select the sections for accessories)
  • Student Lifestyles - US - January 2021

Simmons OneView will assist you with the following aspects of your marketing plan:

  • Consumer demographics
  • Identify the best places to advertise

Select Catalyst at the top of the screen and select Brand Catalyst

Some of the following demographic categories are available:

  • vegetarian
  • cars maintenance
  • mouthwash (likely consumers of a breath monitor)
  • Jackets (can specify price range)
  • Uber/Lyft
  • Delta frequent flyer
  • energy diet snacks bars

Industry Information

IBIS World will assist you with the following aspects of your Marketing Plan:

  • Situation/Market Analysis
  • Competitor Analysis
  • Distribution
  • Financial Evaluation

IBISWorld is a great resource for industry reports on specific industries such as convenience stores, daycare, or custom screen printing.

Example: I am looking for industry reports for car wash industry.

  • Type car washing into the search box
  • Select the report titled, "Car Wash & Auto Detailing in the US"

Additional reports:

  • Moving Services in the US
  • Women's, Girls' and Infants' Apparel Manufacturing in the US (jackets)
  • Meal Replacement Product Manufacturing (protein bars)
  • Computer Peripheral Manufacturing in the US (fan pads)
  • Social Networking Sites or Online Recruitment Sites (Tapped in)
  • Charter Flights in the US (private jets
  • Fast Food Restaurants in the US or Meat Alternatives Production in the US (vegan line at Chick-fil-A
  • Mouthwash Manufacturing

You can search for specific companies and brands in Statista for data on your brand or company. For example, searching for milk makeup will retrieve surveys discussing perceptions of the brand

Example: I want estimated sales for Linkedin

  • Type linkedin Revenue and select the report Annual revenue of LinkedIn from 2017 to 2020

Example: I want data on protein bars.

  • Type protein bars into the search box

Example: I want information on private jets.

  • type charter flights into the search box
  • Click link on the left for Dossiers and select the report for Business Aviation Market in the U.S.

Example: I want information relevant to a breath monitor.

  • Type oral health into the box
  • Click link on the left for Dossiers and select the report for Oral health and dental care in the U.S.

Example: I want information on the market for computer peripherals

  • Type computer peripherals into the box
  • Click link on the left for Dossiers and select the report for Computer Peripherals

Example: I want information on the vegan market

  • Type vegan into the box
  • Click link on the left for Dossiers

Passport will assist you with the following aspects of your Marketing Plan:

  • Situation/Market Analysis
  • Competitor Analysis (detailed market share)
  • Foreign Entry Potential
  • Distribution

Example: I am looking for information on the market for computer peripherals in the US with a list of competitors

  • Type computer peripherals us and select the report "Computers and Peripherals in the US"
  • Click "Download" to obtain a PDF copy of the report.

Additional Reports:

  • Limited-Service Restaurants in the US
  • Sports Nutrition in the US (protein bars)
  • Sportswear in the US or Womenswear in the US
  • Oral Care in the US
  • Airlines in the US

Example: I want information about Linkedin

  • Type linkedin into the search box and select the first record for forecasted data on advertising revenues and users.