BA355-01
Amazon (public) smart refrigerator
Burton (private) smart snowboard
Hydro Flask (brand of Helen of Troy public) band buddy (smart device to monitor water intake)
Microsoft (Public) MyAssistant (tool to help people use microsoft software)
Nike (Public) kinetic soles (smart soles)
BA355-02
Chegg (public) laptop rental service (laptops for students with apps/programs included)
Meta (public) dating (dating service from Facebook)
Quest (brand of Simply Good Foods public) plant-based protein bar
Starbucks (public) caffeinated energy bar
Trader Joe's (private) loungewear
Example: I need financial data on Amazon.
This search process will also work for Microsoft, Nike, Starbucks, Meta, Chegg and Simply Good Foods Co (owner of Quest).
Example: I'm looking for financial data on Hydro Flask.
Example: I need sales data for Burton Snowboards.
This search will also work for Trader Joe's.
Example: I want a swot analysis for Starbucks
A swot analysis is also available for Alphabet.
Example: I need an industry report on mobile payments.
Additional reports include:
Example: I need a SWOT Analysis for Telsa.
A swot analysis will also be available for Spotify and Starbucks
IBIS World will assist you with the following aspects of your Marketing Plan:
IBISWorld is a great resource for industry reports on specific industries such as convenience stores, daycare, or custom screen printing.
Example: I am looking for industry reports for refrigerators
Additional reports:
You can search for specific companies and brands in Statista for data on your brand or company. For example, searching for milk makeup will retrieve surveys discussing perceptions of the brand
Example: I want data on loungewear
Example: I want reports athletic shoes
Example: I need data on plant based protein bars
Example: I need statistics on reusable bottles.
Example: I need data on laptop rentals
Example I need reports covering online dating
Example: I need data on snowboards.
Example: I need statistics on energy bars
Example: I want statistics on
Passport will assist you with the following aspects of your Marketing Plan:
Example: I am looking for information on the market for nutrition bars in the US with a list of competitors
Additional Reports:
Example: I want information relevant to Spotify
MIntel will assist you with the following aspects of your Marketing Plan:
Example: I need a report relevant to loungewear
Other reports that can be relevant:
Select Catalyst at the top of the screen and select Brand Catalyst
Some of the following demographic categories are available:
Types of information available from Refinitiv:
***There are several in-depth analyst reports on cryptocurrency in Refinitiv***
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