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BA 355: Principles of Marketing (Bauer)

these will help you find resources for you assignment

Corporate Structure of Companies

  • BA355-02
    • Apple (public) smart contact lenses
    • DoorDash (public) for college students
    • Merit Beauty (private) makeup pen
    • Stanley (owned by Havi, a private conglomerate) portable safe
  • BA355-03
    • Amazon Prime (public) To-Go (meal delivery service)
    • Peloton (public) pilates reformer (exerciser with screen programs)
    • Starbucks (public) protein frappuccino
    • Stokke (private holding company from Norway) smart crib
    • Uber Eats (public) for college students

Company Financial Data

Factset has financial data on these companies:

  • Apple
  • DoorDash
  • Amazon
  • Starbucks
  • Uber
  • Stokke

Example: I need sales data for Havi (owns Stanley Water Bottles).

  • Register an account with your Pepperdine email address
  • Search for Havi and click the tab for Financials

Statista

You can search for specific companies and brands in Statista for data on your brand or company. 

Reports

  • Contact Lenses: market data & analysis
  • Housing for students in the United States
  • Target audience: Yoga & pilates enthusiasts in the United States
  • Cribs & Beds | Consumer (filter to United States after opening the report)
  • Restaurant delivery in the U.S. - statistics & facts and Target audience: Restaurant & food delivery users in the United States
  • Target audience: Protein supplement users in the United States
  • Target audience: Meal kit customers in the United States

Brand KPIs are available for many industries in the Consumer Insights Portal

IBISWorld

IBIS World will assist you with the following aspects of your Marketing Plan:

  • Situation/Market Analysis
  • Competitor Analysis
  • Distribution
  • Financial Evaluation

IBISWorld is a great resource for industry reports on specific industries such as convenience stores, daycare, or custom screen printing.

Example: I am looking for industry reports for contact lenses

  • Type contact lenses into the box and select Glasses & Contact Lens Manufacturing in the US
  • You can also consult the report Wearable Device Manufacturing in the US

Additional reports:

  • Safe & Vault Manufacturing in the US
  • Cosmetic & Beauty Products Manufacturing in the US
  • Colleges & Universities in the US
  • Coffee Production in the US
  • Gym & Exercise Equipment Manufacturing in the US and Pilates & Yoga Studios in the US
  • Meal Kit Delivery Services in the US

Passport

Passport will assist you with the following aspects of your Marketing Plan:

  • Situation/Market Analysis
  • Competitor Analysis (detailed market share)
  • Foreign Entry Potential
  • Distribution

Example: I am looking for information on the market for cosmetics.

  • Type cosmetics into the box and select Colour Cosmetics in the US

Additional industry Reports:

  • Contact Lenses and Solutions in the US and Wearable Electronics in the US
  • Coffee in the US and Sports Drinks in the US ??
  • Baby and Child-Specific Products in the US
  • Cooking Ingredients and Meals in the US

Mintel

MIntel will assist you with the following aspects of your Marketing Plan:

  • Consumer Segmentation & Targeting
  • Competitor Analysis
  • Distribution
  • Pricing
  • *Mintel is a great resource for Psychographics*

Example: I need a report relevant to DoorDash

  • Type doordash into the box and click search
  • Limit your Content Type to Reports
  • Select Restaurant Takeout and Delivery – US – 2024

Other reports that can be relevant:

  • Vision Health - US - 2022 and Smartphones and Wearable Technology – US – 2024
  • Marketing to Gen Z – US – 2024 and Attitudes towards Higher Education - US - 2023
  • Exercise Trends – US – 2023
  • Color Cosmetics – US – 2024
  • Coffee and RTD Coffee – US – 2024 and Sports and Performance Drinks – US – 2024 ??
  • Baby Durables - US - 2023

Simmons (demographic information)

Select Catalyst at the top of the screen and select Brand Catalyst

Some of the following demographic categories are available:

  • Contact lenses
  • College or University student as Base combined with DoorDash or Ubereats customers as the Target
  • Pilates
  • Infant Crib
  • Starbucks frappuccino
  • Meal Kits
  • eyeliner/eyebrow pencil
  • United States: Cosmetics & make-up user

Market Research Reports (not owned by Pepperdine)

Investment Reports

Types of information available from Refinitiv:

  • In-depth research reports from companies like Morningstar, UBS, Morgan Stanley, J.P. Morgan, Trefis, RBC, Barclay's, etc. Avoid the reports from BuySellsSignal Research and Minkabu.
  • Environmental Social Governance (ESG) indicators
  • SWOT Analyses
  • Supply Chain (referred to as a "Value Chain"
  • Peer Analysis (available for diversity & inclusion, profitability, fundamental ratios, peer comparison (data like P/E ratios, beta)

Reports on Smart Mirrors:

  • U.S. Smart Mirror Market Report With Global Overview

Company Profiles, Articles & SWOT Analyses

Example: I need sales for Merit Beauty

Example: I need a SWOT Analysis for Telsa.

  • Click the link for "A Publication"
  • Type delta swot analysis into the "Search for Something Specific Box"
  • Type globaldata into the FInf Publication box and select GlobalData Company Profiles

A swot analysis will also be available for Spotify and Starbucks

Business Plan Handbook

Sample business plans for valet services are available.