Factset has financial data on these companies:
Example: I need sales data for Havi (owns Stanley Water Bottles).
Access to research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives.
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources, includes access to the Global Consumer Survey .
You can search for specific companies and brands in Statista for data on your brand or company.
Reports
Brand KPIs are available for many industries in the Consumer Insights Portal
Market and industry research reports with key statistics, industry conditions, market share, industry performance, market drivers, key success factors, and revenue forecasts for each US industry. This database is only available to current Pepperdine students, faculty, and staff.
IBIS World will assist you with the following aspects of your Marketing Plan:
IBISWorld is a great resource for industry reports on specific industries such as convenience stores, daycare, or custom screen printing.
Example: I am looking for industry reports for contact lenses
Additional reports:
Market research reports on countries, consumers and industries from Euromonitor International. Historic data from 1997 plus up-to-date forecast models including industry reports and market share data. This database is only available to current Pepperdine students, faculty, and staff.
Passport will assist you with the following aspects of your Marketing Plan:
Example: I am looking for information on the market for cosmetics.
Additional industry Reports:
Market research and industry reports with market share, consumer profiles, forecasting, driving forces, and distribution methods. This database is only available to current Pepperdine students, faculty, and staff.
MIntel will assist you with the following aspects of your Marketing Plan:
Example: I need a report relevant to DoorDash
Other reports that can be relevant:
For access, click Brand Catalyst at the top of the Simmons interface. Identifies the unique characteristics of over 8,000 brands to help define brand identity, differentiate against competitors, create unique personas, and drive effective media, creative, and partnership strategies.
Select Catalyst at the top of the screen and select Brand Catalyst
Some of the following demographic categories are available:
There are market research reports on virtual fitting rooms. Pepperdine doesn't have access to the entire report.
You can use the abstracts of the reports for:
Financial news, financials, global pricing data and analytics, analyst research reports, bank investment reports and forecasts for publicly-traded companies.
This database is only available to Pepperdine students, faculty, and staff for non-commercial, academic research, and requires registration.
Types of information available from Refinitiv:
Reports on Smart Mirrors:
Example: I need sales for Merit Beauty
Full-text databases and popular databases ranging from general reference collections to specially designed, subject-specific databases.
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.
Example: I need a SWOT Analysis for Telsa.
A swot analysis will also be available for Spotify and Starbucks
Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses.
Sample business plans for valet services are available.
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