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Public Relations

Encyclopedias & Reference Sources

Encyclopedia of Communication Theory

A comprehensive overview of contemporary communication theory.
International Encyclopedia of Communication Online

Coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas.

Handbook of Public Relations by Robert L. Heath (Editor)
Call Number: HD59 .H267 2001

Publication Date: 2001

Examination and review of the theory, academic research, and professional practices of the public relations discipline.
Online Public Relations by James L. Horton
Call Number: West LA Campus HD59 .H598 2001

Publication Date: 2001

An easily accessed, quickly usable reference to the dynamics of Internet and Web usages.
The IABC Handbook of Organizational Communication by Tamara Gillis; IABC
Call Number: HD30.36.U5 I25 2011

Publication Date: 2011

Coverage includes how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.

E-Book Collections

ProQuest E-Book Central

A collection of e-books available from ProQuest. This database is only available to current Pepperdine students, faculty, and staff.
E-Book Collection (EBSCO)
A collection of e-books from EBSCOhost.

Last Updated: Jul 28, 2025 8:33 AM
URL: https://infoguides.pepperdine.edu/PublicRelations
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Subjects: Communication

Tags: advertising, communication, market research reports, marketing, media, public relations, SPP

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