Guides: Public Relations: Newspapers & Media Ad Rate Sources

Newspapers

Nexis Uni This link opens in a new window
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.
This database is only available to current Pepperdine students, faculty, and staff.
Los Angeles Times This link opens in a new window
Indexing and full-text access to the Los Angeles Times. Covers 1985 to current date.
Los Angeles Times (ProQuest Historical Newspapers) This link opens in a new window
Every issue from 1881-1990 with full-page and article images in downloadable PDF.
Newspaper Source This link opens in a new window
National & international papers include: The Christian Science Monitor, USA Today, The Washington Post, The Times (London), Toronto Star
Regional papers include: The Boston Globe, Chicago Tribune, Detroit Free Press, The Miami Herald, Daily News (New York), San Jose Mercury News.
Television & radio news transcripts from CBS News, CNN, FOX News, NPR, and others.
U.S. Major Dailies (ProQuest Newspapers) This link opens in a new window
Access to The New York Times (1980 - present), Washington Post (1987 - present), Los Angeles Times (1985 - present), Chicago Tribune, (1985 - present), and Wall Street Journal (1984 - present).

Media Ad Rates

Internet Advertising

eMarketer (database)

Alexa.com (website)
- lists top 500 websites and provides traffic information, number of visitors, search queries (what people were searching for to get to that site), page views, etc.
- some audience demo information
- can compare up to 5 websites
Compete.com (website)
- in particular, look at Compete Search Analytics
- can search by web URL or keyword
- does not provide the number of visitors for sites, but does give market share information amongst similar companies
Hitwise.com (website)
- an Experian product
- in particular, look at the Data Center
- lists top websites (for selected industries) and search engines
- provides market share, but not number of visitors

Media Market Research & Rankings

SQAD Media Market Guide: print periodical with advertising cost projection data for streaming, tv, cable, radio, digital and outdoor. Available in Reference at Payson Library.

Media Market Guide: Top 100 Marketing Areas: journal available through Interlibrary Loan

Media market guide national report : broadcast network, cable network and syndication CPM and CPP projections: journal available through Interlibrary Loan