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BA 355: Principles of Marketing (Fischbach)

these will help you find resources for you assignment

Harvard Business Review

Example: I want to browse issues from the Harvard Business Review.

  • Click Publications at the top of the screen.
  • Go the box titled "Browsing: Business Source Premier -- Publications", type harvard business review into the box and click "Browse"
  • Click the link for "Harvard Business Review"

Example: I want to search for the specific article titled "How Smart, Connected Products Are Transforming Competition" from the Harvard Business Review.

  • Type harvard business review into one box
  • Type "how Smart, Connected Products Are Transforming Competition" into the second box
  • Click Search

 

Wall Street Journal