BA 355: Principles of Marketing (Fischbach)

IBIS World will assist you with the following aspects of your Marketing Plan:

• Situation/Market Analysis
• Competitor Analysis
• Distribution
• Financial Evaluation

IBISWorld is a great resource for industry report on specific industries such as convenience stores, daycare, or custom screen printing.

Example: I am looking fpr an industry report on dry cleaners

• Type dry cleaners into the search box and select "Dry Cleaners in the US"

Example: I'm looking for a report relevant to a mobile kitchen facility for homeowners who are remodeling their kitchen.

• Type remodeling into the search box
• Select the report, "Remodeling in the US" to locate information on the market for remodeling

Example: I'm looking for information on the market for hand sanitizers.

• Type hand sanitizers into the search box and click search
• The report, "Hand Sanitizer Manufacturing" will be relevant

Example: I need a report on coffee shops.

• Type coffee and select report, "Coffee & Snack Shops in the US"

Example: I need a report on bars.

• Type bars into the search box and select, "Bars & Nightclubs in the US"

Example: I want statistics on dry cleaners.

• type dry clean* into the search box (the asterisk provides variations of root words like dry cleaners, dry cleaning, etc.

Example: I want statistics on hand sanitizers.

• Type hand sanitizer into the box and click search

Example: I need statistics on coffee shops

• Type coffee shops and click search
• Select the Statista Dossier on the Coffee Shop Industry

Example; I need statistics on bars.

• Type bars into the search box
• On the left-hand side, click the the link for Dossiers
• Select the dossier titled, "Drinking places in the U.S."

Passport will assist you with the following aspects of your Marketing Plan:

• Situation/Market Analysis
• Competitor Analysis (detailed market share)
• Foreign Entry Potential
• Distribution

Example: I am looking for information on the market for for cafes/bars in the U.S.

• Type cafes US into the search box and select "Cafés/Bars in the US"
• Click the tab for download to obtain a PDF copy of the report

Example: I want information about the virtual reality/augmented reality sectors.

• Type virtual reality into the search box

Example: I need information about the mobile phone market

• Type mobile phones into the search box
• Reports are available for topics like forecasted shipments, time spent on phones

Example: I want data on mobile phones and batteries.

• Type mobile battery into the search box
• Titles like "Which Smartphone Features Do UK/US Internet Users Consider Important? (% of respondents, Q2 2019)" will provide survey information on the importance of battery life to mobile phone users

Example: I need a sample dry cleaning business plan.

• Type dry cleaner into the SEARCH WITHIN SERIES box
• The Dry Cleaner report from 2015 is relevant

Example: I need a report that is useful for a mobile kitchen facility.

• Type kitchen into the SEARCH WITHIN SERIES box
• Consult the, "Mobile Pizza Kitchen Business' report

Example: I need a report relevant to a mobile cafe that serves cocktails.

• Type cocktails into the SEARCH WITHIN SERIES box
• Select the report, "Specialty Cocktail Catering Company/Bartending Service"

MIntel will assist you with the following aspects of your Marketing Plan:

• Consumer Segmentation & Targeting
• Competitor Analysis
• Distribution
• Pricing
• *Mintel is a great resource for Psychographics*

Example: I want to find demographics and marketing information for bars.

• Type alcohol bars into the search box 
• The report titled, "On-premise Alcohol Trends - US - October 2019" will be relevant.
• Download the excel databook for demographic breakdowns of all of the survey questions

Example: I'm looking for information on coffee shops.

• Type coffee shops into the search box
• Select the report, "Coffee and Tea on Premise - US - July 2019"
• Type coffee shops into the search box
• Select the report, "Coffee and Tea on Premise - US - July 2019"

Example:  I want to learn more about consumer's preferences for cocktails.

• Type cocktails into the search box.
• The reports, "Dark Spirits - US - December 2019" and "White Spirits - US - December 2019" will be helpful

Example: I need a report relevant to hand sanitizers.

• Type hand sanitizer into the search box
• Select the report, "Soap, Bath and Shower Products - US - February 2020"
• You can search the report for mentions of the word "sanitizer"

Example: I'm target Generation Z consumers and I want more information about this consumer segment.

• Select the report, "Marketing to Gen Z - US - May 2019"

Simmons OneView will assist you with the following aspects of your marketing plan:

• Consumer demographics
• Identify the best places to advertise

GFK MRI University Reporter will assist you with the following aspects of your marketing plan:

• Consumer demographics
• Identify the best places to advertise

GFK has data for these categories:

• hand sanitizer
• dry cleaning
• Kitchen remodeling (search with the term remodel) and select kitchen on the left-hand side
• bars