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InfoGuides | Pepperdine Libraries

OTMT Graziadio Organization Theory & Management: Industry Research

This guide is intended for use when researching management topics and those related to organization theory.

Market Research

Ratios

Statistical Data/Demographics

Industry Profiles

Articles

It's best to start your industry research with industry profiles and market research reports, but articles will provide additional information that will be helpful. In addition, articles are especially crucial if there aren't any industry profiles or market research reports for your industry.