Case studies, research reports and white papers can provide an excellent deep dive into the implementation or implications of a particular aspect of technology on a business sector.
Financial news, financials, global pricing data and analytics, analyst research reports, bank investment reports and forecasts for publicly-traded companies.
This database is only available to Pepperdine students, faculty, and staff for non-commercial, academic research, and requires registration.
Recommended Library Resource for Data and Briefs on Trends in Technology: Insider Intelligence (Formerly eMarketer)
Data from sources such as GfK, Gartner, IDC are included in this resource for professionals doing business in a digital world. eMarketer monitors over 4,000 sources and annually presents hundreds of reports and forecasts, thousands of charts, briefs, and interviews. Market research and trend analysis on topics including Internet, e-business, online marketing, media and emerging technologies.related to digital marketing in every key geographic region.
Library Resources for Technology Related Case Studies
Specific to case studies in IT and technology, the library has online full-text access to the Journal of Information Technology Case and Application Research from 1999-present. The following is the description of the journal from the publisher's website:
The Journal of Information Technology Case and Application Research (JITCAR) publishes case-based research on the application of information technology and information systems to the solution of organizational problems. Research articles may focus on public, private, or governmental organizations of any size, from start-up through multinational. JITCAR seeks case examples from countries of all types – advanced, newly industrialized, developing, or under-developed. The research can focus on any type of application, issue, problem or technology, including, for example, artificial intelligence, business process reengineering, cross-cultural issues, cybernetics, decision support systems, electronic commerce, enterprise systems, groupware, the human side of IT, information architecture, joint application development, knowledge based systems, local area networks, management information systems, office automation, outsourcing, prototyping, robotics, security, social networking, software as a service, supply chain management, systems analysis, telemedicine, ubiquitous computing, video-conferencing, and Web 2.0.
Outside of the Pepperdine Libraries resources, there are a number of free sites that often require registration. Though they are helpful for providing the benefits of particular technology products, it is important to keep in mind the context of their reports and representation of a product or tool as they are often used as marketing or promotional material for a specific product.
Explore. Discover. Create.
24255 Pacific Coast Highway, Malibu, CA 90263 Phone: 310.506.7273Copyright © 2022 Pepperdine University