Specialized publications - known as industry or trade publications - help those inside an industry to understand the most recent trends and news impacting sales, market, growth, and strategy. When you search in the databases below, you will obtain articles from a wide variety of publications written for those within the industry.
Features news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790. For help on how to use Nexis Uni, visit the research guide.This database is only available to current Pepperdine students, faculty, and staff.
Articles from peer-reviewed journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics, including SWOT analyses and articles from Harvard Business Review.
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