Intro to Graziadio Business School Resources: Industry Research

Scholarly business journals covering management, economics, finance, accounting, international business and company information, company SWOTs, market research and country data.

Covers scholarly literature in the behavioral sciences and mental health. Includes material of relevance to psychologists and professionals in psychology and related fields such as psychiatry, management, business, education, social sciences etc.

Access to research reports containing key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts for each US industry. Charts and graphs download into Excel, and detailed written analysis provides explanations and insights. Our subscription also includes Global Market Research Reports that analyze 75 of the largest industries on a world-wide scale. This database is only available to current Pepperdine students, faculty, and staff.

Provides market research report insights for market share, consumer profiles, forecasting, driving forces, and distribution methods on very specific consumer markets in the US. Users have access to approx. 800+ unique reports with 220 new reports created each year. Common data sources include: Simmons Consumer Research Information Resources, Inc., (IRI) Nielsen/NPD, Trade Associations and Mintel's unique consumer research. This database is only available to current Pepperdine students, faculty, and staff.

Industry information includes Marketline reports on many industries and current news articles and trade publications about industry trends.

Market research on global consumer products, consumer lifestyles. Includes industry and economic data for comparison and forecasting.

Company & Industry analysis reports

Select industry from drop down menu under Quick Links