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ADV 385 Advertising Copywriting & Layout
Required Textbook
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ADV 385 Advertising Copywriting & Layout
Required Textbook
ADV 385 Textbook
Finding Articles
Finding Industry, Consumer & Demographic Information
Claritas 360 (SRDS)
DemographicsNow
IBIS World
Nexis Uni
Simmons Insight
Statista
Pricing Advertising
Citing Business Sources
Research & Instruction Librarian
Kristin Peace
she/her
Contact:
Payson Library
Room 225
kristin.peace@pepperdine.edu
Subjects:
Advertising
,
Communication
,
Journalism
,
Marketing
,
Philosophy
,
Religion
,
Women's & Gender Studies
Advertising Creative
by
Tom Altstiel; Jean M. Grow; Dan Augustine; Joanna L. Jenkins
Call Number: In Reserves
ISBN: 9781071846650
Publication Date: 2022-06-01
This new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.
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